Comcast Spotlight expands Hispanic Network ads in Miami
Comcast Spotlight is now offering ad insertion on seven additional Spanish-language networks in the Miami-Ft. Lauderdale DMA. Advertisers will be able to insert their...
Guinness launches new campaign
Guinness beer announced the launch of a new U.S. ad campaign that accentuates the beer's vibrant character. The fully integrated campaign, which breaks in...
Meredith acquires Directive Corp.
Meredith continued its program to beef up its Meredith Integrated Marketing with the acquisition of Directive Corporation, a specialized customer intelligence firm that leverages...
GMC kicks off 2007 NFL campaign
GMC announced elements of its 2007 advertising and marketing campaign that runs the duration of the season. The GMC campaign will highlight their NFL...
Eos Airlines awards media biz to MediaCom
Eos Airlines and MediaCom announced the agency has been awarded the all-premium carrier's global media planning and buying business. MediaCom will continue and expand...
Network Radio Upfront update
As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and...
BrightLine, AXE team for interactive, on-demand effort
BrightLine and Unilever's AXE brand are harnessing lessons learned to launch another digital television ad initiative. The newest campaign, called Naughty to Nice, is...
St. Louis and alcoholic beverages spots examined
Media Monitors took a look at alcoholic beverages advertisers, the city of St. Louis and their use of spot radio.In St. Louis last week...
US ad growth to slow before 2008 Olympics
Growth in the US ad market here in the US will slow this year due to the credit squeeze and a housing slump, ZenithOptimedia...
CC Radio to offer ad trades for HD Radio giveaways
Jeff Littlejohn, Clear Channel Radio EVP/Distribution Development and Steve Davis, SVP/Engineering & Capital Management, tell RBR that the company is ramping up in many...
TiVo forms DR ad group
TiVo announced the formation of the Interactive Direct Response Advertising Group designed to help the DR community better understand the challenges they face in...
Chevron goes green
Energy corporation Chevron is getting set to publicize its efforts to deal with the challenges facing the globe when it comes to energy production,...
ESM partners with The Missouri Valley Conference
Emmis Sports Marketing (ESM) announced it is the exclusive sales partner for the St. Louis-based Missouri Valley Conference (MVC). The Division 1 athletics conference...
HipCricket announces new radio partners
At the NAB Radio Show last week, HipCricket announced new partnerships with top tier broadcast radio groups including Apex Broadcasting, Clear Channel San Diego,...
Brand experience and loyalty leaders
Advertising and marketing are all about moving products and services, but the ideal is to build a relationship between provider and consumer that is...