Study: auto ad mix and must evolve
According to a new research study of new-car buyers conducted in cooperation with R.L. Polk & Co, new-car buyers find the Internet to be...
African-American TV usage, buying power highlighted
The Nielsen Company released more insights into television viewing behavior and shopping preferences among African-Americans. Nielsen found that while there are few differences among...
Global Advertising Strategies launches campaign for CMS Forex
Global Advertising Strategies launched the first television campaign for Capital Market Services (CMS Forex), a NY-based foreign currency e-trading platform. Produced in cooperation with...
JMA to handle ad sales for "The Money Pit"
Jones MediaAmerica announced it will handle ad sales for home improvement radio program, The Money Pit. The call-in radio show helps listeners with their...
Vsurance launches radio campaign on CBS, CNN Radio
Vsurance, provider of pet health insurance, has launched a national radio campaign on CBS and CNN Radio beginning immediately. Company Ads will also be...
Blair signs WADL-TV Detroit
Blair Television has signed a rep deal with Independent WADL-TV Detroit, channel 38, serving a primarily urban African-American demo. The station is owned by...
Carat wins Outback Steakhouse, Carrabba's
OSI Restaurant Partners has awarded its media account for Outback Steakhouse and Carrabba's to Carat. The 110 million assignment will include on and offline...
Network Radio Upfront update
As the annual network radio upfront negotiating season is just beginning, RBR/SmartMedia is providing a weekly progress update, based on conversations with buyers and...
Baby Bee Bright launches national TV campaign
Baby Bee Bright, developer, manufacturer and marketer of prenatal educational and related products, will launch its new nationwide television advertising campaign this month. "This...
Nielsen issues C3 Commercial Minute rankers for premiere week
Nielsen has issued C3 Commercial Minute rankers for broadcast network primetime shows and specials during premiere week (9/24-9/30). C3 (Live +3 day viewing) represents...
Courvoisier launches campaign to "Find Greatness Within"
Beam Global Spirits & Wine and Courvoisier Cognacannounced the launch of "Find Greatness Within," the brand's first advertising and positioning campaign since 2005. The...
Baja Fresh signs with KIIS-FM LA and Ryan Seacrest
California-based Baja Fresh Mexican Grill announced it has begun a local radio campaign on KIIS-FM Los Angeles. The host of the KIIS-FM morning show,...
D&R Radio signs Dittman Broadcasting in Mobile
Interep announced its D&R Radio Sales national representation firm has signed an agreement with privately-held Dittman Broadcasting to represent WABB-AM (news/talk) and WABB-FM (CHR)...
TNS finds the political hot spots
The crystal ball gazers over at TNS Media Intelligence see between 2.5B-3B in political spending in 2008, on top of 700M spent this year...
Broadcasters unveil 697 million campaign on DTV transition
Television broadcasters have announced a comprehensive 697 million consumer education campaign, the second phase of the industry's DTV consumer education initiatives, which began in...