Candidates looking to CBS Radio for ad placement
We're hearing the political advertising market is definitely heating up now that we've started the New Year and the primaries are just around the...
NBC Agency selects Mediaport for CES display
The NBC Agency announced they have chosen Mediaport, a leader in music/media burning and digital download kiosks, to create both the hardware and software...
NBC to hold digital Out-of-Home Upfront
As the WGA strike rolls on, it's growing more likely that the big broadcast networks will scrap their May upfront primetime presentations and focus...
JC Penney opens review for Hispanic account
JC Penney has initiated a review for its 32 million U.S. Hispanic account after splitting with Dieste Harmel & Partners Dallas. The marketer expects...
Friendly’s names Zimmerman Advertising AOR
Friendly’s Restaurants announced it has awarded Zimmerman Advertising of Fort Lauderdale as its AOR, following a review. Friendly’s began a comprehensive agency review for...
Match.com launches “Rewind”
Match.com unveiled a new campaign showing that, for successful relationships, "It Starts With a Look" at Match.com. The new effort, dubbed "Rewind," brings to...
TVB ePort goes live
TVB’s ePort electronic transaction system went live last month as electronic orders were sent by Harmelin Media directly to Philadelphia stations and by Horizon...
Coca-Cola and ExerciseTV announce partnership
Coca-Cola North America a two-year agreement with ExerciseTV, the first comprehensive, on-demand network dedicated to fitness, sports training and motivational programming. The sponsorship deal...
BBDO’s Phil Dusenberry passes
Phil Dusenberry, former Chairman and Chief Creative Officer of BBDO North America, died 12/29 after battling lung cancer at 71. He joined BBDO in...
“Al Dia” launches new campaign on radio, TV, outdoor
Al Dia, the Spanish language newspaper of The Dallas Morning News, launched a new ad campaign over the holidays utilizing multiple media vehicles including...
Ron Paul unveils new TV ad: “Defender of Freedom”
Republican presidential candidate and Texas Congressman Ron Paul has released a new television ad – titled “Defender of Freedom” – that will run in...
Burbank Creations moves to Jones MediaAmerica for ad sales
Burbank Creations’ daily comedy features, Earl Pitts, Uhmerikun and The Daily Aardvark, are moving to a new home for affiliates to download content, commercials,...
Initiative taps Kris Magel to head National Broadcast
Initiative USA has appointed Kris Magel Senior Vice President, Director of National Broadcast, the agency’s Chief Activation Officer Tim Spengler announced. Magel, who joins...
NBC Agency East reorganizes
NBC announced The NBC Agency East Coast has reorganized with the integration of MSNBC Creative Services. As a result, David Lipsius has been promoted...
HD Radio Alliance responds to ad criticism
Peter Ferrara, HD Radio Alliance CEO, responded to criticisms from two major radio industry figures on the effectiveness of the Alliance’s latest radio spots....