GM to offer no-interest financing, rebates
Summer is here and so is incentive season. GM announced it is offering qualified buyers 0% financing for three years with an additional 1,000...
GM announces Buick-Pontiac-GMC agency consolidation
General Motors announced it will realign national creative on its Buick, Pontiac and GMC brands under one agency, the Publicis Groupe's Leo Burnett company,...
CBS Radio sites launch video ads for movie debut
A new revenue stream for CBS Radio websites: Earth has become the battleground pitting good versus evil in the highly anticipated Michael Bay film,...
Nickelodeon signs with Chrysler for major minivan promotion
Nickelodeon has partnered with the Chrysler brand, in a new multi-million advertising and promotional multiplatform deal. The deal will highlight the Town & Country's...
Coen lowers expectations for 2007 ad spending
Advertising guru Bob Coen is less optimistic now than he was back in December when he issued his ad spending forecast for 2007. The...
Airlines and Chicago radio spots examined
Media Monitors took a look last week at The Airlines and Chicago. The #1 advertiser on the radio in Chicago last week was Home...
JMA introduces two new RADAR networks
Jones MediaAmerica will introduce two new networks to RADAR - Adult Power and Female Perspective. The highly targeted new networks are a result of...
HeadBlade, NBCU Domestic Television team to hype new talker
NBC Universal Domestic Television Distribution is teaming up with HeadBlade, maker of men's grooming products and nonprofit organization The St. Baldrick's Foundation, for a...
Bruce Willis teams with ESPN
Bruce Willis, who returns as John McClane in "Live Free or Die Hard," the ultimate summer movie action ride, is teaming with ESPN to...
Snapshot of this year’s TV upfront, so far
Television's weakening ratings numbers via fragmentation may be a good thing for radio, as the Television bang for the buck isn't what is used...
The CW wraps upfront with 650 million is business
On Friday The CW was the last broadcast network to complete its primetime upfront for the 2007-08 season. Bill Morningstar, EVP/Sales, reportedly took 650...
The upfront: numbers, syndication, cable, digital
As we mentioned last week, the major buyers are talking about the upfront, but off the record due to being in the thick of...
The upfront so far: CPMs up; revenue down
The major buyers are talking about the upfront, but off the record due to being in the thick of negotiations: "We're in it with...
Entercom partners with TargetSpot for in-stream ads
TargetSpot, Inc., a streaming media ad company, announced a partnership with Entercom that allows advertisers to utilize its ad serving technology and marketplace on...
Upfront update: Life is good
It looks like this year's upfront isn't going to be as "protracted" as some predicted. "Life is good," is how Peggy Green, Zenith President/National...