Spengler on the upfront II
Tim Spengler, Chief Activation Officer, Initiative North America, spoke to TVBR about the television upfront, as part of a feature for him in our...
The Late Late Show partners with Ford for 10 vignettes
In an exclusive partnership with Ford, The Late Late Show with Craig Ferguson will produce 10 comedy vignettes to air weekly on the late...
Philadelphia and candy spots examined
Media Monitors took a close look this week at Philadelphia and the product category, Candy, Mints & Gum. The #1 advertiser last week in...
Beijing Olympics to boost world adspend by 3 billion next year
ZenithOptimedia (ZO) has upgraded their forecasts once again - in light of strong growth in online video ads and local search - and now...
Paramount Pictures to consolidate with Mediaedge:cia
Mediaedge:cia (MEC) announced it has been awarded the consolidated Paramount Pictures International and Paramount Home Entertainment International worldwide media assignments. MEC US has been...
Spengler on the upfront
Tim Spengler Chief Activation Officer, Initiative North America, spoke to TVBR about the television upfront Friday, June 29. In this excerpt from our feature...
Buyers speak out
Last Thursday at the Interep Radio Symposium the panel session, "Radio from the Agency Perspective," featured Matt Feinberg, SVP/Director of Radio; Director of Interactive...
State Farm official insurance co. of MLB
Major League Baseball announced a multi-year sponsorship agreement to make State Farm the "Official Insurance Company of Major League Baseball". The deal includes exclusive...
Inter/Media revs up AIS TV spot
If you are trying to reach a young male demographic that spends his free time at a computer terminal, what better way to do...
Nike tops brand exposure at U.S. Open
Continuing a trend set at the 2007 Masters Tournament earlier this year, Nike once again received the most brand exposure value during NBC's final-round...
Three radio campaigns score Grand Prix Lions at Cannes
The awards giving kicked into high gear at the recent Cannes Lions International Advertising Festival as judges handed out 172 Lions, including three best-of-show...
HD Radio multicasts to add spots in 2008
iBiquity CEO Bob Struble told attendees at the Interep Radio Symposium yesterday he expects HD Digital Radio Alliance stations to begin to introduce various...
National CineMedia invests in IdeaCast
National CineMedia has invested in IdeaCast, a provider of advertising to fitness centers and health clubs. NCM is investing up to 7.0 million in...
Clorox, Wal-Mart team with Telemundo on "Dame Chocolate"
When the character Julia in Telemundo's hit telenovela "Dame Chocolate," needs to buy baby supplies in tonight's episode, she will head out - without...
Jeep announces new tag, campaign
Jeep is launching a new brand advertising campaign with "Have fun out there. Jeep" as the new tag line. The effort will have three...