RAB presents sales & marketing workshops at NAB
The RAB is producing a lineup of topical sales and management programs for the NAB Conference in Las Vegas, April 11-17. They include:"New Technologies:...
Lexus launches cinema campaign
Lexus has launched an innovative new cinema advertising campaign for the 2008 IS F luxury sedan in National CineMedia’s (NCM) FirstLook pre-feature program. Delivered...
Ford marketing chief Farley says new efforts boosting sales
Ford's marketing chief Jim Farley says a new effort to regionalize marketing efforts is boosting sales. He said Tuesday at the Wall Street Automotive...
AdMission offers digital ad solutions to Entercom advertisers
AdMission Corporation, an online display ad technology company, announced that Entercom Communications is making the AdMission dynamic ad platform available to all Entercom radio...
February political campaign ad spend detailed
Campaign Media Analysis Group (CMAG), a division of TNS Media Intelligence, tracked hundreds of new issue and political television ad campaigns on topics from...
Isobar makes two appointments to global senior team
Isobar, the global full service digital network of Aegis Media, announces two new appointments to its senior management team. Ralph Folz has been appointed...
TiVo providing internet downloads to TV sets
TiVo announced subscribers can now watch video content from the Web directly on their television sets. Through an updated version of TiVo's Desktop Plus...
RADAR 96: Radio reaches 235 million
Arbitron released preliminary findings from RADAR 96, showing 95% of adults age 18-49 with a college degree and an annual household income of 50,000+,...
Cox and Yellow Book team to provide directories
Cox Communications and Yellow Book USA announced a co-marketing and distribution agreement where they will promote each other's products and services through a variety...
CBS TV Stations pact with local bloggers
CBS Television Stations announced the launch of the CBS Local Ad Network, a partnership with local bloggers and social media websites. CBS O&O stations...
Radio Disney signs with Arbitron
Radio Disney has signed an agreement with Arbitron, which will for the first time ever provide measurement and research of kids, tweens and family...
Tecate unveils sew Spanish-language campaign
Tecate beer has revealed its new integrated national campaign created to emotionally connect with Mexican adult consumers in the U.S. The Spanish-language ads are...
PowerBar launches campaign featuring Michael Phelps
PowerBar announced the launch of a new national campaign featuring six-time Olympic gold medalist and twenty-time World Champion Michael Phelps. Carrying the tagline Power...
Bain puts 8.6 million in TargetSpot
Boston’s Bain Capital Ventures is the lead investor in n 8.6 million Series B funding round announced for NY-based TargetSpot, reports XConomy. TargetSpot helps...
Sarah Fay: What will the media agency look like in five-ten years?
Sarah Fay, Carat USA CEO and Isobar US CEO spoke at a AAAAs panel last week in Orlando: "It's 10 Years Later: Have Agencies...