Robinson Radio expanding in Richmond
Robinson Radio, a full-service radio agency is experiencing tremendous growth, which may seem counterintuitive such a traditional medium. Founded in 10/04, Robinson Radio expects...
National Grid names Mullen AOR
Mullen is the new AOR for National Grid, one of the largest energy delivery companies in the U.S. Mullen was awarded the business following...
Ken Taylor to run GM Planworks, post-Donlin
Starcom MediaVest has tapped Ken Taylor to return to GM Planworks as GM/President, replacing Dennis Donlin, who is resigning, effective 4/1. Taylor is EVP/group...
Digesting Nielsen's A2/M2 initiative
Janice Finkel-Greene tells TVBR it’s amazingly complex and Nielsen is taking on some really daunting tasks, including the local aspect, where local stations have websites and people download video from them, as opposed to the network websites.
ION to host upfront presentation May 1
ION Media Networks announced it will display its new programming and marketing initiatives for the 2008-2009 television season at its second annual Upfront sales...
Nielsen to launch image campaign with NYT
The Nielsen Company announced its inaugural global brand awareness campaign via a partnership with The NY Times Co., including the first exclusive ad arrangement...
Are traditional media really adjusting to the new digital world?
Frank Comerford, WNBC-TV NY – we used to control the time now the challenge is how do we get to these people who may have changed their traditional viewing habits.
Why Google is not out to “disintermediate” agencies
Google has the fifth highest market capitalization, after only nine years of existence. At the AAAAs last week, Tim Armstrong, Google's North American president...
Kathy Crawford on “Project Reinvention”
We spoke with MindShare President/Local Broadcast Kathy Crawford after her AAAAs panel session last week: “Project Reinvention.” The session was introduced by GroupM Global...
Marketing in a digital world
We’re seeing another trend with digital viewing: The Millennial Generation viewing programming “online only” -- skip the cable bill, keep the internet bill.
Verizon launches Spanish spots
Viewers of Spanish-language television channels in several major markets have begun seeing advertisements that tout Verizon High Speed Internet service as the best broadband...
Ad-tracking moves forward
The Nielsen Company and Ad-ID, a joint venture of the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc (ANA),...
For your demographic information
There's an excellent chance that this won't catch on, but just in case it does, you'll want to be able to say you were...
Nancy Hill, Marc Goldstein open AAAAs
Everything is changing Digital, example was YouTube, brought up two years ago. Who had heard of the company? Only 12 raised their hands.
Donlin exits Planworks
Starcom MediaVest Group/The Americas CEO Laura Desmond announced that Dennis Donlin will leave the company, effective April 1st. Donlin is General Manager and President...