Interep’s Local Focus signs re deal with URBan Radio
Interep’s Local Focus announced today that it has signed a representation agreement with URBan Radio, bringing 23 stations across six markets into the Local...
WRKO brokers deal between Red Sox closer and Prime Motor Group
Boston-based Prime Motor Group announced that Red Sox star closer Jonathan Papelbon has signed on as the automotive group’s exclusive spokesperson.The deal, brokered by...
Sandusky Seattle first to earn RAB’s Certified Digital Marketing Consultant Accreditation
Sandusky Seattle became the first Radio group to earn Certified Digital Marketing Consultant (CDMC) accreditation from the RAB when 31 sales, promotion, and management...
MindShare restructures with media-neutral solution
Another media agency restructures for digital: MindShare announced a global reengineering of its business structure that streamlines the company’s operations by integrating traditional and...
Shop.org submits comments to FTC on behavioral ad guidelines
Shop.org, the digital division of the National Retail Federation, is recommending that the Federal Trade Commission move slowly in attempts to set voluntary guidelines...
GroupM Interaction names first Director of Mobile
Veteran mobile marketing exec Michael Nevins was named Director of Mobile for GroupM North America, a new position Nevins, who has extensive experience working...
Disney’s SOAPnet forms ad network
Disney's SOAPnet is the latest to start its own vertical ad network, reports WSJ. Disney plans to announce the companion website for its cable...
Fox O&O roadblocks WGCI Chicago
The Sun-Times’ Robert Feder reports from noon to 7 p.m. yesterday, Clear Channel Radio’s Urban AC WGCI-FM had only one advertiser. Every minute of...
BMW launches new M3 TV spot
BMW of North America and its AOR GSD&M Idea City are rolling out a television spot to herald the arrival of the all-new 2008...
Fizmo chooses Relevance to deliver classified ads platform to broadcasters
Relevance, Inc., a software development firm, announced the completion of its development project for Fizmo, a provider of lead generation services for websites. Fizmo’s...
Bravo upfront: programming hours upped 45%
Bravo announced a fourth night of programming on Monday night and unveiled a slate of 12 returning series, including the previously announced "Work Out"...
Dunkin’ Donuts selects Fenway Sports Group as Sports AOR
Fenway Sports Group (FSG), a sports and entertainment marketing firm, announced Dunkin’ Donuts has selected FSG as its sports marketing agency of record. FSG...
Russo comments on WNEW’s return
Rich Russo, JL Media’s SVP/Director of Broadcast Services, and a major proponent of bringing better radio formats to the dial, comments on our story...
“Interactive Dad TV” launches for syndication
With the goal of inspiring dads to be more involved in raising their children, the syndicated TV news franchise Interactive Dad TV (www.idadtv.com) is...
Dr Pepper adds “Flavor” to new spot
The newest television spot for Dr Pepper has tapped Flavor Flav, the man who is known for wearing an oversized clock hanging from his...