February political campaign ad spend detailed
Campaign Media Analysis Group (CMAG), a division of TNS Media Intelligence, tracked hundreds of new issue and political television ad campaigns on topics from...
Isobar makes two appointments to global senior team
Isobar, the global full service digital network of Aegis Media, announces two new appointments to its senior management team. Ralph Folz has been appointed...
TiVo providing internet downloads to TV sets
TiVo announced subscribers can now watch video content from the Web directly on their television sets. Through an updated version of TiVo's Desktop Plus...
RADAR 96: Radio reaches 235 million
Arbitron released preliminary findings from RADAR 96, showing 95% of adults age 18-49 with a college degree and an annual household income of 50,000+,...
Cox and Yellow Book team to provide directories
Cox Communications and Yellow Book USA announced a co-marketing and distribution agreement where they will promote each other's products and services through a variety...
CBS TV Stations pact with local bloggers
CBS Television Stations announced the launch of the CBS Local Ad Network, a partnership with local bloggers and social media websites. CBS O&O stations...
Radio Disney signs with Arbitron
Radio Disney has signed an agreement with Arbitron, which will for the first time ever provide measurement and research of kids, tweens and family...
Tecate unveils sew Spanish-language campaign
Tecate beer has revealed its new integrated national campaign created to emotionally connect with Mexican adult consumers in the U.S. The Spanish-language ads are...
Bain puts 8.6 million in TargetSpot
Boston’s Bain Capital Ventures is the lead investor in n 8.6 million Series B funding round announced for NY-based TargetSpot, reports XConomy. TargetSpot helps...
PowerBar launches campaign featuring Michael Phelps
PowerBar announced the launch of a new national campaign featuring six-time Olympic gold medalist and twenty-time World Champion Michael Phelps. Carrying the tagline Power...
Sarah Fay: What will the media agency look like in five-ten years?
Sarah Fay, Carat USA CEO and Isobar US CEO spoke at a AAAAs panel last week in Orlando: "It's 10 Years Later: Have Agencies...
VEGAS.com campaign reveals secrets of the experts
VEGAS.com, the largest city site in the world, is set to launch new creative and a series of three 30-second spots for a 20...
Moonves: CBS upfront will be for all media
CBS's traditional upfront presentation in May will showcase the entire CBS Corp., not just the broadcast primetime lineup, CEO Les Moonves said this week...
Weather Channel Interactive debuts new products for upfront
The Weather Channel Interactive has revealed its 2008 upfront plans, announcing its first offering of video-based advertising on its mobile website. The company also...
Nielsen, Charter Comm. to commercialize set top tuning data
The Nielsen Company and Charter Communications announced an agreement to commercialize the use of anonymous digital set top box (STB) data for analytical and...