Petry signs EuroNews
Petry International, a division of Petry Media, announced that it has signed a sales rep agreement with EuroNews, Europe’s leading news channel covering world...
MindShare shuffles exec roles
Two MindShare North America senior execs have been assigned new roles at the agency, effective immediately, announced CEO Scott Neslund. New York Managing Director...
Carat takes random snipes at network on-screen logos
Last month it was the Arts & Entertainment Network’s turn to run The Godfather (about the 600th time it’s aired on cable) and what...
Starz unveils "Are You Ready?"
Starz Entertainment unveiled a 25 million brand and marketing initiative that will include a new logo, a new on-air look and an integrated campaign...
Project Reinvention to activate radio side by end of year
After reading our story yesterday on “Project Reinvention” Kathy Crawford, MindShare President/Local Broadcast, addressed our call for radio to join the committee, which aims...
U.S. ad spend rose 0.6% in 2007
Nielsen reported that ad spend for FY 2007 rose 0.6% compared to full year 2006, with Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.
Zimmerman wins Pep Boys
Zimmerman Advertising has been named agency of record for The Pep Boys - Manny, Moe & Jack, the nation's leading automotive aftermarket retail and...
“Project Reinvention” committee to meet
Radio needs to get someone on that committee as well. We just sat through rave reviews of TVB’s ePort electronic commerce system, which is already being used by 60 broadcast groups and 700+ stations
Boomers continue to defy precedent
You don't exactly need to forget the significance of 18-49 and 25-54, but if you set the ceiling on your target demo as low...
Focusing on digital
Omnicom Media Group announced the appointment of Matt Spiegel as CEO of Omnicom Media Group Digital (OMG Digital), effective April 1. In his new...
P&G signs to be sole sponsor
USA Network announced that Procter & Gamble will present the premier of the new scripted series “In Plain Sight” as sole sponsor on Sunday,...
Nexstar jumps 22 stations from Petry to Katz
Nexstar Broadcasting Group announced that it has signed a new long-term agreement for national sales representation with two units of Katz Television Group, a...
Media services available for political use
The presidential candidates get most of the ink, and most of the campaign cash, but there are thousands of other elections taking place underneath...
Scarborough thinks local
Scarborough Research announced that the company is evaluating the opportunity to expand its local market services and is in the process of “fully exploring”...
U.S. ad spend grew 0.2% in 2007
The ad market continued to sputter at the end of 2007 and finished the year with measured spending of 148.99 billion, up 0.2% compared to 2006, according to the latest data from TNS media intelligence.