DIRECTV brings HD to Indy as sponsor of IndyCar Series
DIRECTV announced beginning with Honda Indy Grand Prix of St. Petersburg yesterday and all IndyCar Series events will be carried in DIRECTV HD. As...
Comcast, SMV bring addressable advertising to Charm City
Comcast Spotlight, the ad sales division of Comcast Cable, and Starcom MediaVest Group announced the expansion of their agreement to test addressable TV advertising...
Jack-FM flips to Stones-FM for movie promo
Another smart, untraditional way to use radio's strengths: CBS Radio’s Jack-FM becomes Stones-FM today in honor of rock n’ roll hall of famers The...
Interep’s HITS signs Latin American Broadcasting
Interep’s Hispanic Independent Television Sales (HITS) announced it has signed a rep deal with Latin American Broadcasting (LAT TV). HITS will rep stations in...
SBS/Miami stations airing from Florida theme parks
Spanish Broadcasting System announced its Miami stations WCMQ-Clasica 92.3 FM, WXDJ-El Zol 95.7 FM, and WRMA-Romance 106.7 FM, will feature live broadcasts of their...
Aflac using radio, TV, online, print for new campaign
Aflac announced the launch of its new integrated B2B campaign, "Aflac for Business," features television, print, online and radio components showcasing how Aflac can...
Dispatch Broadcast Group adds two with Katz
Dispatch Broadcast Group announced that it moved the national media representation of its two television stations—WBNS, Columbus, and WTHR, Indianapolis—to the Katz Television Group’s...
Volkswagen debuts “DAS AUTO”
Volkswagen of America announced the launch of a campaign yesterday called DAS AUTO, literally translated to "the car." Part of a global brand platform,...
The Estate Vault to air 45,000 spots on 250 stations
The Estate Vault, Inc., a supplier of software solutions that provide a single, secure and easily accessible location for all critical financial and personal...
Consumers pushing for drug ad add
When a consumer experiences an adverse side effect from use of a prescription drug, the FDA wants to know about it. The problem in...
NBCU, Liberty Mutual form partnership
Branded entertainment is coming back big: As NBC shifts to a 52-week schedule this upfront, details were presented yesterday to advertisers and agencies from...
Woody Allen sues for 10 million over billboard
Woody Allen has sued clothing company American Apparel for 10 million for using his image on billboards and on the Internet, reports The AP....
Automakers down double digits for March
Interesting to see Toyota starting to share the pain of this economy as well. It’s not about quality issues anymore, it’s about no jobs and a dollar worth next to nothing.
Century 21 campaign using radio, TV, print, online
In an ongoing effort to help improve lagging consumer confidence in the real estate industry and further position its brand, Century 21 Real Estate...
Broadcasters urge end to ad dictates
The NAB, RAB and TVB have joined forces in opposition to 'urban dictates,' an ad practice in which companies refuse to place ads on...