Carl's Jr. and Hardee's promote "Igor"
The Weinstein Company and Exodus Film Group announced a nationwide promotional program with CKE Restaurants, Inc., parent company of Carl's Jr. and Hardee's restaurants,...
Microsoft launches review for ad assignment
Microsoft has begun a review for an estimated 300 million consumer-related assignment, AdAge reported. McCann Erickson, AOR for most of Microsoft's business, is pitching,...
Backchannelmedia announces 9.5 million seed investment completion
Backchannelmedia, a digital TV ad serving and response capture company, announced that it received an investment of 3 million this quarter. This brings to...
Dialogue with your audience
By Robert C. Raciti, Ph.D., SVP/GE Commercial Finance - Media, Communications & EntertainmentAs opposed to the traditional monologues that have captivated traditional media over...
Reebok/Carat MY Entertainment premiere "Framed" original TV series
On Monday, 11/19, screen star Emmanuelle Chriqui and basketball icon Baron Davis will host an exclusive screening of "Framed" at Tribeca Cinemas for select...
Westinghouse Digital launches campaign
Westinghouse Digital Electronics, one of the top four LCD TV manufacturers in the US, announces the launch of a TV campaign to support its...
Progressive Blue returns to independent insurance agents
The Progressive Group of Insurance Companies, the largest seller of auto insurance through independent agencies in the country, has changed more than 10,000 signs...
Publicis: Leo Burnett to shift to open architecture model
Publicis Groupe announced a new, flexible agency model at Leo Burnett, to be rolled out starting in the U.S. in Q1. In order to...
JWT BOOM signs Shea Homes
Shea Homes, the nation's largest privately-owned home builder, announced a strategic partnership between its Trilogy brand and JWT BOOM, a division of JWT Worldwide...
Yum Brands pulls ads; A&E pulls "Dog"
After the racial slur scandal last week with Duane "Dog" Chapman, the "Bounty Hunter" star of A&E, at least one major advertiser has left....
CCR awards 1.25 million
In to creators of outstanding radio ads. Clear Channel Radio has awarded 1.25 million in prizes during the Excellence in Advertising on Radio (EAR)...
KFC set to invade Manhattan
Wth guerilla marketing effort. Imagine getting off the subway in Times Square, walking up the stairs, and seeing a 12 ft. illuminated truck filled...
TiVo launches Power||Watch with Starcom
Starcom USA and TiVo announced Starcom is the first media agency to partner with the firm on Power||Watch Consumer Panel, a new offering from...
WorldLink, Warner Bros. sign ad sales agreement
WorldLink and Warner Bros. Domestic Cable Distribution have entered into an ad sales agreement on the distributor's movie package it has sold to AMC. ...
Bridgestone to be title sponsor of Super Bowl XLII, XLIII halftime shows
Bridgestone Firestone announced an agreement making the Bridgestone brand the title sponsor of the Super Bowl XLII and XLIII "Bridgestone Super Bowl Halftime Show."...