DVR viewers play catch-up quickly
While more viewers are recording programs with their DVRs, they’re actually not delaying viewing for very long, according to a recent analysis conducted by...
Strongest network radio upfront since Y2K
A network radio executive tells us we’re in the largest network radio upfront since Y2K. Why? As we’ve said before—the WGA strike and lack...
TNS looks at ad spend by advertiser; category
According to data released by TNS Media Intelligence, during the first nine months of 2007, the top 10 advertisers spent a combined total of...
Premiere looking for new DOS
We've confirmed with agency sources that Premiere Radio Networks EVP/Director of Sales Rhonda Munk Scheidel, not long after moving to Dallas, has lost the...
Warner Home Video picks DG FastChannel, Unicast for rich media ads
DG FastChannel, a major provider of digital media services to the advertising and broadcast industries, and Viewpoint Corporation , a leading Internet marketing technology...
The Carlyle Group and H.I.G. ventures put 20 million in REVShare
The Carlyle Group and H.I.G. Ventures announced they co-led a 20 million investment in REVShare, an exchange that allows advertisers to bid for television...
Wachovia: C3 ratings a “short-term fix”
In a recent Wachovia-sponsored client conference call with Jason Maltby, Co-Executive Director of National Broadcast at MindShare NA, provided his perspective on the relevancy...
TNS: US ad spend grew 0.2% in first nine months of ‘07
Total measured ad expenditures in the first nine months of 2007 inched upwards by 0.2% to 108.2 billion as compared to the prior year...
Report: Telecom spending drives Q3 outdoor ad spend
In a Bear Sterns report issued today on outdoor ad spend, the company noted that the Outdoor Advertising Association of America (OAAA) recently said ...
ABC SuperSign beefs up in Times Square
The ABC SuperSign, the giant electronic icon in Times Square known for its signature wavy LED ribbons and eye-catching curved ticker, has heightened its...
43% more viewers recognize brands in "emotionally engaging" programs
Products placed within “emotionally engaging” TV programs are recognized on average by 43% more U.S. viewers, The Nielsen Company disclosed in the company’s most...
Arbitron releases RADAR 95 pre-data
Arbitron released preliminary findings from RADAR 95 Radio Network Audience Report. On Monday, Arbitron will release the complete results. The sample size has been...
TNS Media Intelligence signs with Media Monitors
TNS Media Intelligence has added media information and services of Media Monitors as part of their mission to provide intelligence for analysis of ad...
The Whopper celebrates 50 years with TV campaign
Burger King’s The Whopper is 50 years old. First off a hot broiler in 1957, the sandwich has become an iconic burger for the...
Dial-Global to handle ad sales for Climax production library
Rick Allen of Rick Allen Creative Services and Geoff Rich of Take on The Day, have teamed up again with Climax--a redesigned radio imaging...