CEA taps Carol Brady for DTV awareness
The Consumer Electronics Association has launched a new campaign to get the digital transition message across to senior citizens. The program is called “Convert...
SpongeTech advertising on Business TalkRadio Network, Lifestyle TalkRadio Network
SpongeTech Delivery Systems announced a campaign on two national radio networks. According to SpongeTech COO Steven Moskowitz, "We have started airing SpongeTech commercials for...
Starcom expands agreement TNS Media to include digital
TNS media research announced that Starcom USA has signed to utilize the DIRECTView service. Announced by DIRECTV and TNS in January, DIRECTView is the...
NBCU Digital Studio launches with OMD
NBC Universal today announced the formation of its new Digital Studio which has been created to develop and produce brand-centric, quality digital content experiences,...
Interep’s Local Focus signs re deal with URBan Radio
Interep’s Local Focus announced today that it has signed a representation agreement with URBan Radio, bringing 23 stations across six markets into the Local...
WRKO brokers deal between Red Sox closer and Prime Motor Group
Boston-based Prime Motor Group announced that Red Sox star closer Jonathan Papelbon has signed on as the automotive group’s exclusive spokesperson.The deal, brokered by...
Sandusky Seattle first to earn RAB’s Certified Digital Marketing Consultant Accreditation
Sandusky Seattle became the first Radio group to earn Certified Digital Marketing Consultant (CDMC) accreditation from the RAB when 31 sales, promotion, and management...
MindShare restructures with media-neutral solution
Another media agency restructures for digital: MindShare announced a global reengineering of its business structure that streamlines the company’s operations by integrating traditional and...
Shop.org submits comments to FTC on behavioral ad guidelines
Shop.org, the digital division of the National Retail Federation, is recommending that the Federal Trade Commission move slowly in attempts to set voluntary guidelines...
GroupM Interaction names first Director of Mobile
Veteran mobile marketing exec Michael Nevins was named Director of Mobile for GroupM North America, a new position Nevins, who has extensive experience working...
Disney’s SOAPnet forms ad network
Disney's SOAPnet is the latest to start its own vertical ad network, reports WSJ. Disney plans to announce the companion website for its cable...
Fox O&O roadblocks WGCI Chicago
The Sun-Times’ Robert Feder reports from noon to 7 p.m. yesterday, Clear Channel Radio’s Urban AC WGCI-FM had only one advertiser. Every minute of...
BMW launches new M3 TV spot
BMW of North America and its AOR GSD&M Idea City are rolling out a television spot to herald the arrival of the all-new 2008...
Fizmo chooses Relevance to deliver classified ads platform to broadcasters
Relevance, Inc., a software development firm, announced the completion of its development project for Fizmo, a provider of lead generation services for websites. Fizmo’s...
Bravo upfront: programming hours upped 45%
Bravo announced a fourth night of programming on Monday night and unveiled a slate of 12 returning series, including the previously announced "Work Out"...