Microsoft acquires Navic


Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive TV that use real-time audience-measurement data to ensure efficient delivery and placement of interactive ads. Terms weren’t disclosed. Navic’s technology helps deliver advertising and interactive-TV applications via more than 35 million digital set-top boxes in North America, Microsoft said in a statement on Wednesday.