Traditional media more effective than digital
Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich
Zenith Media named media AOR for LongHorn Steakhouse, Capital Grille
Zenith Media has been named the planning and buying AOR for LongHorn Steakhouse and The Capital Grille, both part of Darden Restaurants. LongHorn and...
Arbitron releases RADAR 97 Network Ratings
Arbitron released its June 2008 RADAR radio network audience reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008, which includes...
Nexxus signs for Bravo’s “Shear Genius”
Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The...
B of A debuts U.S. Olympic Team campaign
Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, announced the debut of its U.S. Olympic-themed advertising campaign. The multimedia...
Campaign launches to “Change the Conversation” about high fructose corn syrup
The Corn Refiners Association (CRA) is launching a multi-media advertising and PR campaign to change the conversation about high fructose corn syrup, which has...
Agencies comment on Triton/Dial Global buying Jones
Triton Media Group’s Triton Radio Networks has now bought long-time competitor Jones Media Group and its Jones Media America, Jones Radio Networks and JonesTM...
Entering the online market
Invision Inc., a leading provider of ad sales solutions managing the annual sale of over $10 billion in TV inventory for broadcast networks, cable...
Study measures attack ad effectiveness
Thinkscan.com announced the results of a study on political attack ads it recently conducted for CNN. The study, which included 108 panelists, provides concrete...
Microsoft acquires Navic
Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive...
MTV and Sears go back to school
For the first time, MTV has teamed up with Sears to launch a new movie musical from the executive producers of "High School Musical."...
Advice on making strong radio ads
Dan Hill's firm Sensory Logic, which for a decade has measured the emotional impact of marketing communications, recently completed a study of 10 radio...
New Chase ads assure Hispanic consumers: “Together We Can”
Chase is using its new radio and television campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase....
USA Today forms national ad sales team for Open Air Magazine
Open Air is an active lifestyle magazine published by USA Today and available four times a year in Friday issues of the paper (Circ:...
Empire Film Group signs with Tradewell for theatrical, DVD, book releases
Empire Film Group has entered into an agreement with Tradewell Media NYC for the placement of $5 million of media advertising for upcoming theatrical,...