SpongeTech signs with CBS Radio Sports
SpongeTech Delivery Systems signed a seasonal sports contract for radio ad time which began 6/27 at 2:00 pm and ends October of 2008 for...
NBC Universal hypes Olympics and “The Mummy” in multi-network takeover
NBC Universal has assembled all of its family units to promote two major August events in China -- the upcoming 2008 Beijing Olympic Games...
HD Digital Radio Alliance expands marketing campaign
The HD Digital Radio Alliance announced an expanded marketing campaign aimed at converting awareness into buying action. Starting today, the Alliance adds an innovative...
CC Outdoor refuses Harry Shearer ad
As the presidential election heats up, everyone will be more sensitive to all kinds of political statements. That's likely the underlying reason Clear Channel...
AutoZone taps Sponge to handle advertising
The Memphis Business Journal reports AutoZone has named Sponge, a Chicago-based advertising agency, its first ever agency of record. The assignment will include television,...
GAP Broadcasting signs with Ando Media
Ando Media and GAP Broadcasting and GAP Broadcasting announced GAP will use Ando Media's services including; Webcast Metrics audience measurement and Ad Injector ad...
Chevy taking sole sponsorship of local newscast in July
McGraw-Hill’s WRTV-TV (ABC) Indianapolis, the station that began Indiana’s only 7PM newscast last year will present that newscast for a week in July with...
USRN debuts in RADAR with four Top 10 rankers
United Stations Radio Networks announced it achieved Top 10 rankings in at least four key target demographics for advertisers when it appeared for the...
Alcohol ads seen by youth on TV on the rise
A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few...
RAB’s Haley makes a new case for radio at NYSBA
Speaking to more than 150 of New York's most influential and powerful radio decision makers this week at the NYS Broadcasters (NYSBA) 47th annual...
Traditional media more effective than digital
Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich
Zenith Media named media AOR for LongHorn Steakhouse, Capital Grille
Zenith Media has been named the planning and buying AOR for LongHorn Steakhouse and The Capital Grille, both part of Darden Restaurants. LongHorn and...
Arbitron releases RADAR 97 Network Ratings
Arbitron released its June 2008 RADAR radio network audience reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008, which includes...
Nexxus signs for Bravo’s “Shear Genius”
Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of "Shear Genius." The...
B of A debuts U.S. Olympic Team campaign
Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, announced the debut of its U.S. Olympic-themed advertising campaign. The multimedia...