Heavy advertising for “The Dark Knight” pays off
Besides all the talk on the latest box office smash it is interesting to compare the marketing and advertising that was used to promote...
Posterscope USA adds Denver office
Posterscope USA, part of the Posterscope Worldwide network, the largest buyer of outdoor space in the world, has announced that it is expanding its...
Robinson spins off long-form radio agency
Direct Magazine reports Robinson Radio Inc., a direct response radio advertising agency, has launched Robinson Radio Networks, an advertising agency dedicated to developing, producing...
Dealers making changes to ad spend
The RAB/Automotive News reports auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly...
Nielsen chosen by P&G to provide integrated services in the U.S.
The Nielsen Company announced today it has extended its agreement with The Procter & Gamble Company to provide U.S. consumer marketing information and insights....
“medium: for living ideas” launches
“medium: for living ideas”, a new branded entertainment shop and original entertainment content studio based in Los Angeles, has launched, delivering a non-traditional and...
TiVo, Amazon to provide advertisers on-screen purchasing
TiVo has teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their...
SnipIT makes radio spots interactive
Miss a song title or the phone number of a business that just ran a spot on the radio and listeners no longer have...
Should your brand advertise in HD?
Excerpts from the recent Carat Insight report: By February 17, 2009, all US broadcast TV stations must convert their transmissions exclusively to a digital...
McDonald’s strikes product placement deal with Fox 5 Vegas
Two larger-than-life cups of McDonald’s iced coffee now sit on the KVVU-TV Las Vegas Fox 5 TV news desk, a product placement to chase...
USA and Saab partner on “Burn Notice”
USA Network has teamed up this year with Saab USA as a key partner of USA's hottest show last summer and the number one...
RAB unveils sales & marketing sessions at NAB Radio Show
The RAB is producing 10 sales and marketing sessions as part of the program at the NAB Radio Show in Austin. With nearly one-third...
Q1 global advertising up 4% from 2007
In spite of mounting economic pressures, it appears the advertising world is still growing, according to latest figures from The Nielsen Company’s Global AdView...
NBC to continue “InFront” presentations
As a result of the favorable response from advertisers to their "InFront" scheduling presentation last April, NBC announced plans to host a similar event in April 2009
Beck-Rush-Hannity: a valuable proposition?
With the powerful conservative bloc in Beck-Limbaugh-Hannity now cemented by Premiere (see Radio News), we wanted to hear from media buyers what economies of...