Campaign launches to “Change the Conversation” about high fructose corn syrup
The Corn Refiners Association (CRA) is launching a multi-media advertising and PR campaign to change the conversation about high fructose corn syrup, which has...
Agencies comment on Triton/Dial Global buying Jones
Triton Media Group’s Triton Radio Networks has now bought long-time competitor Jones Media Group and its Jones Media America, Jones Radio Networks and JonesTM...
Entering the online market
Invision Inc., a leading provider of ad sales solutions managing the annual sale of over $10 billion in TV inventory for broadcast networks, cable...
Study measures attack ad effectiveness
Thinkscan.com announced the results of a study on political attack ads it recently conducted for CNN. The study, which included 108 panelists, provides concrete...
Microsoft acquires Navic
Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive...
MTV and Sears go back to school
For the first time, MTV has teamed up with Sears to launch a new movie musical from the executive producers of "High School Musical."...
Advice on making strong radio ads
Dan Hill's firm Sensory Logic, which for a decade has measured the emotional impact of marketing communications, recently completed a study of 10 radio...
New Chase ads assure Hispanic consumers: “Together We Can”
Chase is using its new radio and television campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase....
USA Today forms national ad sales team for Open Air Magazine
Open Air is an active lifestyle magazine published by USA Today and available four times a year in Friday issues of the paper (Circ:...
Empire Film Group signs with Tradewell for theatrical, DVD, book releases
Empire Film Group has entered into an agreement with Tradewell Media NYC for the placement of $5 million of media advertising for upcoming theatrical,...
BBDO's HBO Voyeur Takes “Promotion” Grand Prix at Cannes
BBDO New York and its HBO Voyeur campaign shot out of the gate at the Cannes International Advertising Festival, winning a Grand Prix in...
WMUR-TV, WJAR-TV to test Backchannelmedia ad platform
Backchannelmedia’s TV-to-Internet Click Through technology has added WMUR-TV ABC Channel 9 in Manchester, NH and WJAR-TV NBC Channel 10, Providence, Rhode Island as its...
RADAR 97: More than 235 million listeners each week
Arbitron released the preliminary findings from RADAR 97 Arbitron released the preliminary findings from RADAR 97, finding 96% of adults age 18-49 with a...
Q1 US ad spend flat
Ad spending for Q1 remained essentially flat compared to the same period last year, according to Monitor-Plus, the competitive ad info service of The...
TiVo Stop||Watch rankings for April
TiVo unveiled the Top Commercial Rankings for April, as viewed by TiVo subscribers. Top programs in total viewership were dominated by American Idol (five of Top 10) and