InBev and A-B agree to combine
InBev and Anheuser-Busch announced an agreement to combine the two companies, forming the world's leading global brewer. A-B shareholders will receive $70 per share...
Women@NBCU signs with Wal-Mart
The first ad sales deal for a new unit of NBC Universal, Women@NBCU, signed with Wal-Mart Stores is all about the “momtourage,” according to...
Campaign points to “dire state” of America's education system
To draw attention to America's “sub-par” education system, Strong American Schools launched a campaign of television, radio, print and online ads. The new campaign,...
Yahoo! announces ad-supported online gaming
Yahoo! announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to...
InBev, A-B enter friendly talks
The NY Times reports in a reversal of its previous hostility to the idea, Anheuser-Busch is in active talks to sell itself to the...
Global media market to hit $5.7 trillion in 2024
The global media and entertainment market will reach $5.7 trillion, from its current size of $1.7 trillion, according to media futurists Future Exploration Network...
House Democrats ramping up to spend $35 million on TV ads
The AP reports House Democrats have reserved millions worth of television advertising in 31 congressional races in all corners of the country, according to...
Kmart partners with Warner Bros. to promote The Dark Knight
Kmart has partnered with Warner Bros. Consumer Products, on behalf of DC Comics, for a multi-channel entertainment marketing promotion supporting the July 18 release...
CC Radio launches Marketing Solutions
CC Radio announced a new marketing consulting unit called Marketing Solutions, which will work with large national advertisers and agencies. Marketing Solutions will become...
Turner and Yahoo! strike content, ad deal
Turner Broadcasting System and Yahoo! have entered a multi-year strategic alliance that will allow the two companies to collaborate on advertising and sports-related content....
Coors Brewing launches responsible drinking campaign
Just as America celebrated its birthday, Coors Brewing Company launched a drunk driving prevention campaign, "You Hold the Key. Never Drive Drunk."The campaign, which...
IPG creates “Mediabrands”; adds Seiler, Hudes
The Interpublic Group unveiled a new structure and a number of senior level personnel moves after the introduction of the holding company’s “aligned” media...
CBS “unleashes” campaign for Greatest American Dog
In a new campaign to promote the new summer reality series Greatest American Dog, the CBS Marketing Group unveiled pack of promotions designed to...
Arbitron verifies BusRadio’s audience measurement methodology
BusRadio, a national radio network that reaches over one million young people ages 6 to 18 in 26 states, announced Arbitron has verified its...
Genre Magazine to partner with Logo for national campaign
Genre Magazine, a gay men’s lifestyle magazine, enters the second phase of its brand refresh activity this week, with the launch of a nationwide...