NBC upfront surprisingly strong
Despite having the weakest primetime performance of the past season, NBC is the first big four network to essentially wrap up its upfront. And...
Famous Dave’s wants to be more famous
To that end, the Minnetonka, MN-based pit barbeque restaurant chain has named Minneapolis-based Periscope as its agency of record. The agency will develop and...
Tracking Ads on the Campaign Trial
Media Monitors’ on-going monitoring of commercial and political campaigns this year had an added element of importance with the Republican and Democratic Primary Elections....
Beer and hockey linkup continued
The National Hockey League (NHL) announced a deal with Anheuser-Busch and Labatt Breweries for Bud Light to remain the Official Beer of the NHL...
Gas crunch leads to less restaurant munch
As the price of gas tops $4 a gallon in some areas and approaches it just about everywhere else, US citizens are looking for...
Tyson agrees to pull chicken ads
Facing a federal judge’s deadline to stop advertising “Raised Without Antibiotics” chicken, Tyson Foods announced that it will “voluntarily” withdraw its labels and ads....
NBCU, and Nielsen creating sales metrics through Nielsen's "Fusion" product
NBC Universal and The Nielsen Company have joined forces to create sales metrics that will help advertisers make better informed buying decisions through the...
MindShare’s Kathy Crawford to retire
Award-winning media agency vet and local broadcast industry innovator Kathy Crawford is retiring from the media biz after more than three decades of service...
Carat to re-launch The Carat Exchange
Integrated media and marketing services agency Carat will be expanding the role of Carat Exchange to address the wider spectrum of issues and opportunities...
Project Reinvention Update
The first meeting was held in May with the following members of the committee:Mark Lund - Executive Vice President, NBC Universal Rich Cerussi - ...
Cold Stone Creamery offering mobile coupons
Cold Stone Creamery at 2 Astor Place in Manhattan has teamed up with New York-based mobile marketing company 8coupons to offer an exclusive "OCHO...
Aegis Media NA names Scordato VP/Director of Corporate Communications
Adrienne Scordato has been promoted to Vice President, Director of Corporate Communications, spearheading PR and corporate communications initiatives and strategies for Aegis Media North...
Arbitron and Sandusky Radio sign for PPM
Arbitron announced that Sandusky Radio, owner of 10 stations in the Seattle and Phoenix markets, has signed multi-year contracts for Portable People MeterTM radio...
IRTS holding Sports Radio Industry Panel
The International Radio and Television Society (IRTS) Foundation, with the participation of ESPN Audio, will present an industry panel discussion on the “Sports Radio...
Entercom inks sponsorship deal for Red Sox, Celtics
Entercom New England announced a new, multi-year deal with Papa Gino’s Holding Corp, the parent company of Papa Gino’s and D’Angelo. The well-known restaurant...