ION, Omnicom strike multicultural programming deal
ION Media Networks, in collaboration with African-American TV syndicator Star Media and Omnicom’s OMG Entertainment & Sports unit, announced a strategic partnership for the...
NBC forms content, sales deal with Ideacast, University Network
NBC Everywhere announced the expansion of its digital out-of-home network, adding fitness centers and colleges to its growing portfolio. The group has entered into...
Eight ways DR Radio enhances DRTV campaigns
Jeff Small, CEO, and Brett Astor, Vice President of Strategic Media recently wrote a paper addressing the synergy or DR Radio and DRTV campaigns:“Considering...
Eight ways DR Radio enhances DRTV campaigns
Jeff Small, CEO, and Brett Astor, Vice President of Strategic Media recently wrote a paper addressing the synergy or DR Radio and DRTV campaigns:“Considering...
Warner Bros., National CineMedia form marketing partnership
Warner Bros. and National CineMedia have formed a partnership to provide pre-feature entertainment content and advertising in movie theatres nationwide. Warner Bros. will provide...
Edy's/Dreyer’s Ice Cream debuts five “American Idol” flavors
Edy's/Dreyer’s Slow Churned Light Ice Cream is debuting its second season line-up of "American Idol" flavors. Ice cream lovers are urged to sample this...
Campbell launches campaign for Pace Salsa
After celebrating the 60th anniversary of “Pace” picante sauce in 2007, only Campbell Soup launched a new campaign for its “Pace” salsa brand that...
RECMA: Mediaedege:cia most competitive in ‘07
Mediaedege:cia was the most competitive media agency for new business pitches over the past year, according to findings of the ninth Compitches Report, released...
Fox Reality Channel taps KushTV Network
Fox Reality Channel announced that it will sponsor KushTV.com, the fastest growing online television and lifestyle network, to create a viral buzz and promote...
MasterCard Priceless spots to have new “flavor” this year
MasterCard Worldwide introduced a new tag treatment highlighting both credit and debit payment options in its Priceless television advertising. The MasterCard logo will “flip”...
Rick Dees taps Ronning Lipset Radio for online
Rick Dees announced that Rick.com has retained Ronning Lipset Radio as its exclusive online ad rep. Ronning Lipset Radio takes the reins for selling...
Fox Soccer channel goes bar-hopping with Corona
Fox Soccer Channel has partnered with first-time advertiser Corona to launch a national multiplatform sponsorship and turnkey consumer promotion tied to the Barclays Premier...
Bin there, seen that
Apparently there just aren't enough advertising venues yet. We keep hearing about new ones all the time. The latest to come to our attention...
P1 Selling adds interactive training
Online training provider P1 Selling announced its program designed exclusively for radio groups is introducing interactive sales training. “Your radio station matched with your...
Chase campaign shifts focus to consumer needs, controls
Chase’s new campaign, which debuts Sunday, will shine a laser-like focus on What Matters to customers, alerting them to the ways Chase can help...