Kmart issues Back-to-School challenge on YouTube
Adding an interactive dimension to its sponsorship of the summer's highly anticipated reality show, ABC's High School Musical: Get in the Picture, hosted by...
Dr Pepper launches “Doctors of Pop Culture” campaign
Dr Pepper is joining forces with pop culture's biggest doctors to educate America on an even better way to drink Dr Pepper: slowly. Dr....
Earl Jones out at Petry Media
Looks like the big losses this year of Gannett, Dispatch Broadcast, Fisher and others have taken their toll: Petry confirms with TVBR that Earl...
NAB, ad groups form coalition to help with DTV transition
Broadcasters and advertisers have joined forces to prepare the advertising community for the 2/17/09 transition to digital television (DTV), forming a coalition and unveiling...
Horton Hears a Who! campaign includes radio
Designed to generate in excess of over 1.6 billion consumer impressions, the Dr. Seuss’ Horton Hears A Who! DVD marketing campaign, Twentieth Century Fox...
Wrigley’s updates brands with pop singers
Product placement again in radio: The Wall Street Journal reports pop-music fans may have noticed a brief reference to an old chewing-gum jingle
CC Radio, KMG launch major digital ad net
Clear Channel Radio and Katz Media Group unveiled The Katz Online Network, comprised of independent Internet radio stations with the online and mobile streams...
TVGN teams with NBCU for Olympics
TV Guide Network, available in more than 83 million homes nationwide, announced an agreement with NBC Universal to promote NBC’s coverage of the 2008 Beijing Olympics
Telemundo scores record sponsorship
Telemundo says its upcoming telecast of the 2008 Olympic Games in Beijing, will be the best ad-supported broadcast of the Olympics in the network's history. Telemundo has signed on
Mars pulls controversial ad
The Human Rights Campaign Foundation, the nation’s largest gay, lesbian, bisexual and transgender civil rights organization, announced Mars Inc. will pull a controversial TV...
Office Depot reups with NASCAR
Office Depot has renewed its partnership with NASCAR and will continue “Taking Care of Business” for NASCAR in an exclusive relationship as the sport’s...
RNC launches new radio ad in Paris, USA
The Republican National Committee (RNC) unveiled a new radio ad buy for "Obama Chooses Washington Over Our Military." As Barack Obama travels to Paris,...
Economic anxieties fuel Staples back-to-school campaign
Staples is launching its back-to-school advertising and marketing campaign by empathizing with the economic anxieties of the American shopper. The new 15-second TV spots,...
Susan Golden tapped to head MARS Chicago/Cincinnati
MARS Advertising Southfield, Mich., has promoted Sue Golden to vice president and general manager for its Chicago and Cincinnati offices. As such, she will...
J.D. Power lowers US auto sales forecast
BusinessWeek reports J.D. Power and Associates cut its forecast for light-vehicle sales in the U.S. on Wednesday, citing the weak economy. J.D. Power now...