Global media market to hit $5.7 trillion in 2024
The global media and entertainment market will reach $5.7 trillion, from its current size of $1.7 trillion, according to media futurists Future Exploration Network...
House Democrats ramping up to spend $35 million on TV ads
The AP reports House Democrats have reserved millions worth of television advertising in 31 congressional races in all corners of the country, according to...
Kmart partners with Warner Bros. to promote The Dark Knight
Kmart has partnered with Warner Bros. Consumer Products, on behalf of DC Comics, for a multi-channel entertainment marketing promotion supporting the July 18 release...
CC Radio launches Marketing Solutions
CC Radio announced a new marketing consulting unit called Marketing Solutions, which will work with large national advertisers and agencies. Marketing Solutions will become...
Turner and Yahoo! strike content, ad deal
Turner Broadcasting System and Yahoo! have entered a multi-year strategic alliance that will allow the two companies to collaborate on advertising and sports-related content....
Coors Brewing launches responsible drinking campaign
Just as America celebrated its birthday, Coors Brewing Company launched a drunk driving prevention campaign, "You Hold the Key. Never Drive Drunk."The campaign, which...
IPG creates “Mediabrands”; adds Seiler, Hudes
The Interpublic Group unveiled a new structure and a number of senior level personnel moves after the introduction of the holding company’s “aligned” media...
CBS “unleashes” campaign for Greatest American Dog
In a new campaign to promote the new summer reality series Greatest American Dog, the CBS Marketing Group unveiled pack of promotions designed to...
Arbitron verifies BusRadio’s audience measurement methodology
BusRadio, a national radio network that reaches over one million young people ages 6 to 18 in 26 states, announced Arbitron has verified its...
Genre Magazine to partner with Logo for national campaign
Genre Magazine, a gay men’s lifestyle magazine, enters the second phase of its brand refresh activity this week, with the launch of a nationwide...
Red Roof campaign includes GAC, radio
Leveraging its guests’ love for Country Music and the growing power of the industry, Red Roof is launching a branded entertainment, multimedia “Red Roof...
David Beckham stars in new Sharpie ad
Sharpie markers debuts its global TV ads via Young & Rubicam's Brand Buzz NYC featuring soccer superstar David Beckham. The autograph brand, which earlier...
MTV Networks partners with Cadbury, DISH Network
Building on its efforts to reinvent the way audiences experience content and advertising, MTV Networks is partnering with Cadbury, the makers of Sour Patch...
NY Giants sign for custom PPM ratings
Arbitron announced that the New York Giants have signed a contract for Portable People Meter custom radio ratings services in New York. “The ability...
AMEX launches new spot with Tina Fey, Martin Scorsese
American Express announced the launch of its latest television spot featuring comedian and actress Tina Fey showcasing how American Express provides exclusive travel benefits...