Stengel stepping down at P&G
Procter & Gamble's global marketing chief Jim Stengel is stepping down unexpectedly to pursue other interests. He’ll be succeeded next month by Marc Pritchard,...
SpongeTech Delivery Systems to be featured on “The Balancing Act”
SpongeTech Delivery Systems announced the re-airing of SpongeTech's feature on the daily morning talk show called "The Balancing Act." "The Balancing Act" is an...
Julie Roehm, Linda Kaplan Thaler to star in CBS’s “Jingles”
Gene Simmons has been tapped to judge “Jingles,” the new competition reality series seeking the next great jingle composer. The show, via executive producer Mark...
M&M's launches Hispanic print effort
Mars Snackfood US announced a unique Hispanic campaign for its M&M's Brand, which serves as an extension to its popular "Inner M" campaign that...
Radio Express scores Heineken
International syndicator Radio Express has secured a major content integration/sponsorship deal from Heineken for the
Converse launches new campaign
Converse launched a multimedia advertising campaign built around the company’s recent “Three Artists, One Song,” music collaboration with Pharrell Williams, N.E.R.D., Santogold and Julian...
Suzuki Automotive names Siltanen AOR
In a move designed to build upon the company’s recent success and rapidly improving brand image, American Suzuki Motor Corporation announced Siltanen & Partners...
Carat signs Kohler for global media services
Kohler announced it has selected Carat to provide global media services, Carat will provide consumer and trade media planning and buying services across all...
Coca-Cola ads invite folks to “Connect with the World Over a Coke”
With less than one month until the Opening Ceremony for the Beijing 2008 Olympic Games, Coca-Cola is unveiling new advertising that celebrates how the Olympic Games and Coca-Cola bring
Triton Digital signs NowMedia Corp.
Triton Digital, a division of Triton Media Group, has signed with NowMedia Corp. for its Radio 3.0 product. It’s a Social broadcasting platform, think...
InBev and A-B agree to combine
InBev and Anheuser-Busch announced an agreement to combine the two companies, forming the world's leading global brewer. A-B shareholders will receive $70 per share...
Women@NBCU signs with Wal-Mart
The first ad sales deal for a new unit of NBC Universal, Women@NBCU, signed with Wal-Mart Stores is all about the “momtourage,” according to...
Campaign points to “dire state” of America's education system
To draw attention to America's “sub-par” education system, Strong American Schools launched a campaign of television, radio, print and online ads. The new campaign,...
Yahoo! announces ad-supported online gaming
Yahoo! announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to...
InBev, A-B enter friendly talks
The NY Times reports in a reversal of its previous hostility to the idea, Anheuser-Busch is in active talks to sell itself to the...