Dr Pepper launches “Doctors of Pop Culture” campaign


Dr Pepper is joining forces with pop culture’s biggest doctors to educate America on an even better way to drink Dr Pepper: slowly. Dr. J (basketball legend Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer) are just the first doctors of many to promote this new insight into enjoying all 23 flavors.

"I know it sounds unbelievable, but scientific research proves that because there are 23 flavors in Dr Pepper to experience, it tastes best when you drink it a little slower. We figured we’ve got the research, so who better to deliver the message from Dr Pepper than a doctor?" said Jaxie Alt, director of marketing for Dr Pepper. "This is big news, so we’re bringing in the experts to spread the word that drinking it slowly makes a Dr Pepper even better."

The campaign, via Deutsch LA, began Monday on national network and cable. The Dr. J spot will be the first in the "Trust Me, I’m a Doctor" campaign, followed closely by a spot featuring Kelsey Grammer as Dr. Frasier Crane.
The fully-integrated initiative will be everywhere, from TV to billboards.