Nationwide Insurance names new African American AOR


Nationwide Insurance announced that Carol H. Williams Advertising agency is now its African American agency of record. The agency will help Nationwide enhance its reach to African American consumers with print, broadcast and on-line advertising campaigns.

“The work that Carol H. Williams Advertising has done for its clients speaks for itself,” said Steven Schreibman, VP/advertising and brand management for Nationwide. “We believe the advertising agency will help create Nationwide commercials that resonate well among African American consumers and inspire a deeper understanding of our brand.”

Carol H. Williams Advertising (CHWA) is the largest independently owned African American advertising and marketing agency in the U.S., with corporate offices in Oakland, California, and Chicago—and satellite offices in Atlanta, Detroit and New York. Clients include The Coca-Cola Company, General Motors, Procter & Gamble, The Walt Disney Company and others.