“medium: for living ideas” launches
“medium: for living ideas”, a new branded entertainment shop and original entertainment content studio based in Los Angeles, has launched, delivering a non-traditional and...
TiVo, Amazon to provide advertisers on-screen purchasing
TiVo has teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their...
SnipIT makes radio spots interactive
Miss a song title or the phone number of a business that just ran a spot on the radio and listeners no longer have...
Should your brand advertise in HD?
Excerpts from the recent Carat Insight report: By February 17, 2009, all US broadcast TV stations must convert their transmissions exclusively to a digital...
McDonald’s strikes product placement deal with Fox 5 Vegas
Two larger-than-life cups of McDonald’s iced coffee now sit on the KVVU-TV Las Vegas Fox 5 TV news desk, a product placement to chase...
USA and Saab partner on “Burn Notice”
USA Network has teamed up this year with Saab USA as a key partner of USA's hottest show last summer and the number one...
RAB unveils sales & marketing sessions at NAB Radio Show
The RAB is producing 10 sales and marketing sessions as part of the program at the NAB Radio Show in Austin. With nearly one-third...
Q1 global advertising up 4% from 2007
In spite of mounting economic pressures, it appears the advertising world is still growing, according to latest figures from The Nielsen Company’s Global AdView...
NBC to continue “InFront” presentations
As a result of the favorable response from advertisers to their "InFront" scheduling presentation last April, NBC announced plans to host a similar event in April 2009
Beck-Rush-Hannity: a valuable proposition?
With the powerful conservative bloc in Beck-Limbaugh-Hannity now cemented by Premiere (see Radio News), we wanted to hear from media buyers what economies of...
Levi's 501’s to fit everyone
WSJ reports Levi Strauss & Co. is betting one size can fit all. Levi Strauss is retooling its signature button-fly 501 jeans so that...
Cox Radio launches “New Country” with low spot load
Cox Radio launched a brand new country station, “New Country” WQNU Q103.1 in Louisville 7/18 on the second strongest FM signal in the market....
iVillage partners with Blogher
iVillage, an online destination for women, has entered a strategic partnership with BlogHer, the a top community for women bloggers. The deal provides iVillage...
Nine groups sign with TargetSpot for online advertising
Nine more radio groups this week have joined TargetSpot, an ad sales network serving online radio broadcasters. Additions include: Pamal Broadcasting (Albany, NY); Capitol...
Nielsen issues Summer 2008 – TV at a Glance
-“Summer 2008 - TV at a Glance,” which summarizes basic television data, was released this week from Nielsen, covering recent consumer traffic in social...