Online ad sales lucrative at CBS Radio
MarketWatch reports CBS Radio is garnering a larger share of digital advertising on the strength of improving online ratings, CBS Radio CEO Dan Mason...
Primetime Preview Report
Carat programming has released its Primetime Preview Report for the upcoming 2008-09 Primetime season. The dearth of available pilot episodes for announced new series...
Mitsubishi Motors debuts "Phenomenal Four" campaign
Mitsubishi Motors North America (MMNA) today announced it will launch an all-new integrated national advertising campaign to support its lineup of fuel-efficient four-cylinder vehicles:...
BB&T introduces Spanish-language campaign
BB&T said it has introduced a multimedia Spanish-language campaign developed with Miami-based Machado Garcia-Serra Communications (MGS), BB&T's Hispanic AOR. The new campaign includes a...
Nike debuting two new spots
In celebration of the enduring spirit of competition while overcoming adversity, Nike is debuting two inspirational commercials featuring world class track star Sanya Richards...
New Lenovo spots debut during Olympic Games
Lenovo will combine the excitement of the Beijing 2008 Olympic Games with Lenovo’s most innovative technology in a series of television commercials designed to...
NASCAR, Alliance to Save Energy team on radio effort
NASCAR and the Alliance to Save Energy have teamed up in a number of ways to "drive forward" the Alliance's Drive $marter Challenge campaign...
Study sees increasing volatility in cable ad markets
SNL Kagan released the 2008 edition of “Economics of Basic Cable Networks,” a comprehensive network-by-network analysis of the cable programming industry. According to SNL...
Bravo Media to build network of “Brand Ambassadors”
Bravo Media announced a new two-part initiative, Bravo's "B-Hive" and "Influentials," created in an effort to give the network's core audience content in tune...
NCBCP and AURN announce joint Get Out the Vote initiative
The National Coalition on Black Civic Participation (NCBCP) and American Urban Radio Networks (AURN) have launched a nonpartisan radio campaign aimed at ensuring Americans...
China on track to become world’s No. 2 ad market in 2010
Ad spending in China is expected to grow more than 20% this year and almost 20% in 2009 triggered not only by Olympic-related expenditures...
Nationwide Insurance names new African American AOR
Nationwide Insurance announced that Carol H. Williams Advertising agency is now its African American agency of record. The agency will help Nationwide enhance its...
NCAA to continue to allow beer ads
The NCAA's executive committee decided Thursday it won’t eliminate alcohol advertising nor stop the incorporation of college sports into fantasy games, reported The Washington...
NBCU surpasses 1 billion in Olympic ad revenue
NBC Olympics has surpassed $1 billion in advertising for the Beijing Olympic Games. NBCU's Olympic sales received a boost from its primetime coverage
Southwest Airlines and Visit Florida announce partnership
Visit Florida's mission is to market travel and drive visitation to and within Florida. That is why Southwest Airlines and Visit Florida announced an...