MoneyGram launches major global campaign via Draftfcb
MoneyGram International has launched a major global campaign spanning TV, print, radio, out-of-home, retail, point of sale, website development and employee communication under agency...
Debut partners with Boswell and MJI Interactive
Debut Broadcasting Corporation may specialize in small market radio, but it announced deals with two new partners that it says will bring top 100...
ABC to offer VOD offering to affiliates
Disney-ABC Television Group announced that ABC and its Affiliate Association will make on-demand content available through cable, DBS and Telco distributors. ABC will provide...
USA Radio Network merges with IRN
Dallas-based USA Radio Network has merged with Memphis-based Information Radio Network to form the new IRN/USA Radio Network for a combined roster of 2,500...
News coverage of Super Bowl ads reaches 750 million viewers
In 2008, news coverage of the ads broadcast on the world's most-watched sporting event reached an all-time high, with 6,846 broadcast news stories about...
Twentieth Century Fox, IHOP, Valpak promo “Horton Hears a Who!"
To celebrate the release of Twentieth Century Fox's animated feature film event, "Dr. Seuss' Horton Hears a Who!" Valpak and IHOP Restaurants have teamed...
Beer brewer malternatives questioned
Anheuser Busch and Miller Brewing are facing questions from a posse of state AGs concerning alcohol-containing energy drinks -- Bud Extra in A-B's case...
American Airlines debuts new “Flagship Experience” advertising
American Airlines is unveiling a fully integrated advertising approach that utilizes television, print and online to focus on international premium class travelers and to...
JCPenney launches “American Living”
J. C. Penney announced the launch of “American Living,” a new, comprehensive lifestyle brand created exclusively for JCPenney’s classic traditional lifestyle customer by Global...
Radio-Mercury Awards extends entry deadline
The deadline to submit entries for the 2008 Radio-Mercury Awards competition has been extended to 2/29, with no late-fee increases. The general entry rate...
Canada joins Addirect’s International Network
Canada is the latest country to be launching the AddMirror. AddMirror Canada signed a licensing agreement with Addirect and will shortly be rolling out...
New campaign heralds arrival of “The Other MINI”
MINI zigged when it launched the hardtop model in 2002 and zagged with the convertible in 2004. So what does MINI do when it's...
Arbitron hosts “Urban Radio in the PPM World”
Arbitron Director of Urban Media Services Julian Davis hosted “Urban Radio in the PPM World” webcast yesterday. During the webcast, Arbitron reviewed insights into...
NBCU announces “client-centric” upfront
Looks like NBCU will be doing an upfront after all—one that encompasses more than their traditional upfront while being more targeted for agencies and...
CC Outdoor digital billboards reached millions on Super Tuesday results
Clear Channel Outdoor’s digital billboard networks reached more than 12 million motorists and commuters during last week’s Super Tuesday voting session, providing the public...