Fox's National Ad Partners Sales Group signs with ProLink
National Advertising Partners ("NAP"), the Fox-owned sales unit that represents sports networks across the country, announced today that it has signed an agreement to...
Ad spend on global economic issues soars
In its ongoing analysis of 2008 campaign dollars spent on global economic issues, Kearsarge Global Advisors (KGA), a D.C.-based government affairs and communications firm,...
Wachovia taps WPP for creative, media
Wachovia has awarded its $150 million creative and media account to a WPP Group team led by Ogilvy & Mather after a review, reported...
WCVB begins streaming interactive ads in digital spectrum
WCVB-TV 5 ABC Boston yesterday began streaming interactive ads 24/7 linked to the TV station automation equipment and sent into the digital broadcast spectrum. ...
Best Buy, Beck's nab spots on Pandora's iPhone ad platform
Pandora Media (www.pandora.com), provider of personalized radio service online, has signed Best Buy and Beck's beer for the #1 and #2 premiere contracts for...
Google TV ad platform adds Bloomberg TV
Google announced the Bloomberg Television network will make national cable ad time in the U.S. available through the Google TV Ads platform. By offering...
Commish Tate praises Dannon decision
FCC Commissioner Deborah Taylor Tate congratulated The Dannon Company on its pledge to advertise only healthy foods to children under 12: “Today The Dannon...
Mindshare rebrands
Mindshare unveiled a comprehensive worldwide rebranding of its corporate ID. The initiative includes the introduction of a new logo and coincides with the completion...
Doritos puts up $1 million for consumer-created spot
Doritos is once again giving complete control of its Super Bowl ad air time to its fans. But this time, the snack chip brand is raising the stakes
U.S. ad spend down 1.6% in first half of 2008
Total measured advertising expenditures in the first six months of 2008 declined by 1.6 percent as compared to the same period in 2007, according...
DIRECTV'S The 101 Network rolls out commercial-free season
DIRECTV’s The 101 Network kicks off the new season including season three of the critically acclaimed Friday Night Lights and its new companion show...
General Mills' Que Rica Vida expands to television
General Mills announced the launch of a year-long partnership with the Univision Network which will expand the reach of its highly successful Hispanic marketing...
HD Digital Radio Alliance launches new campaign
A new ad flight from the HD Digital Radio Alliance invites America to "Make the RIGHT Choice America - Upgrade to HD Radio." The...
The CW, Honda pact for sweepstakes event
Marking the largest sweepstakes in the network’s history, The CW and Honda have formed a strategic partnership to offer viewers a chance to win...
Dial-Global merging duplicative formats
Here’s a story you don’t hear often in radio: Consolidation with consideration. When Dial-Global purchased Jones MediaAmerica, they doubled in size—especially with satellite-delivered formats....