Dave Freeman dead at 47
After making his career with Grey Advertising in New York, Dave Freeman achieved a level of general market fame as co-author of the best...
Popeyes is rebranding
Fast food chicken chain Popeye’s is pushing the idea that calling some of its menu items fast food is an oxymoron in a way,...
McCain Foods USA sees an opportunity
By happy coincidence, McCain Foods has been seeing its name in the media quite a bit over the past year, and it’s only going...
Beverage service using radio, TV for direct response
Hat Trick Beverage isn’t looking so much to sell beverages. Instead, it’s looking for small businesses that will sell the Hat Trick beverage service,...
Convention throws off some cash for radio
With the Democratic National Convention underway in Denver, some advertising is being placed on local broadcast outlets to try to influence the party leaders. Case in point: The American Leadership Project
Cutting remarks
An informal poll of a cross-section of marketing executives confirms just what media veterans have come to expect: Companies facing difficult economic conditions are...
FTC smacks down Louie Louie
Here’s the latest saga in the Federal Trade Commission’s ongoing war against false or misleading advertising. We’ve seen quite a few of these involving...
Buyers give thumbs up on Radio One’s “Accountability One”
The development of the PPM methodology provides the opportunity to supply quicker ratings feedback regarding schedule delivery
Nationwide Insurance unveils new ad featuring Sanjaya Malakar
Nationwide Insurance unveiled its newest “Life Comes at You Fast” ad, featuring former American Idol contestant, Sanjaya Malakar. In the tradition of Kevin Federline,...
MRC Radio Committee votes on PPM
There was a MRC Radio Committee meeting Wednesday regarding PPM. Previously, Arbitron did a presentation on the ongoing PPM issues. There were extenuating circumstances....
Stephen Allan named Chairman & CEO of MediaCom Worldwide
He succeeds Alexander Schmidt-Vogel, who has taken on the newly established role of CEO Global Trading of GroupM Worldwide. Stephen Allan joined The Media...
Dairy Queen Iron Grilled Sandwiches effort uses radio, TV
Capitalizing on the popularity of the sandwich segment, Dairy Queen is introducing three new Iron Grilled Sandwiches at participating locations nationwide. In 2007, sandwiches...
NCC partners with DIRECTV for regional Sports sales
NCC, the nation’s largest spot cable sales organization, announced a breakthrough ad sales and technology partnership with DIRECTV. NCC will integrate select regional sports...
SMG appoints Swinand President of Global Operations
In her first major management appointment since assuming the Global CEO role at Starcom MediaVest Group (SMG) in June, Laura Desmond announced the appointment...
RFP issued for new set top box
Pat Liguori, ABC O&O Stations SVP/Research & Electronic Measurement and board member of the Council for Research Excellence, sent a note and accompanying RFP...