ABC #1 in C3 ratings
Based on the first round of Nielsen’s C3 Ratings data (Commercial Ratings + 3 Day Playback) for the new television season, ABC beat its...
Pulse 87 New York gets first PPM-based report
Arbitron has released the first station-specific custom Portable People Meter listening estimates for “Pulse 87” (WNYZ-LP), a subsidiary of Mega Media Group. The station...
V-me and Sears present Honor Hispano
V-me, America’s fastest growing Hispanic TV network, continues to showcase the depth and scope of the U.S. Latino experience with its second annual Honor...
AmericaFree.TV launches online TV channel sponsored by Domino's
AmericaFree.TV, an Internet Television broadcaster, announced the launch of a variety Internet broadcast channel sponsored by Domino's Pizza. The AmericaFree.TV variety channel offers a...
Comcast SportsNet Bay Area kicks off new campaign
Comcast SportsNet Bay Area, the home of “Authentic Bay Area Sports,” is launching a new campaign to support Comcast SportsNet’s commitment to provide comprehensive,...
CBS, 1-800-Flowers.com team for “Ex Day”
The CBS Marketing Group and 1-800-Flowers.com announced an initiative to create "Ex Day"--a brand new holiday on October 16--designed to "let love bloom again"...
TVB’s Chris Rohrs on his discussions with GM
An AdAge story this week brought to light the TVB’s President Chris Rohrs’ discussions with General Motors on its media budget spending
“Radio Communicators Group” launched to promote radio
Public Relations and Communications experts in the radio industry have joined together to establish the Radio Communicators Group (RCG). The group
Carat names Martin Cass President in US
Executive Vice President Martin Cass has been named President of the US operation, replacing Scott Sorkin. Cass, who has 20 years of experience in...
TM Studios to exclusively represent ZONE Radio Imaging
TM Studios will be the exclusive sales representative of Bruce Upchurch’s ZONE Radio Imaging jingle/imaging company effective today. All syndication sales of ZONE Radio...
ZenithOptimedia slows global ad spend growth to 4.3%
Revising downwards its earlier forecast of a 6.6% global ad spend growth for 2008, ZenithOptimedia has said that an overall slowdown will mean a lower growth at 4.3% for the year
“FATE” TV commercial features NFL Stars
Nike gas kicked off a new football campaign, “FATE,” which captures the true essence of the game by following the journeys of two top...
Reaching out to Latino communities with radio
The Washington Post reports The Obama campaign launched new Spanish-language advertising Friday, shifting from immigration, its recent topic of choice, to health care and...
Obama holds ad advantage over McCain
The AP reports Barack Obama spent $3.3 million in TV advertising on Monday. At that rate the Democrat will spend more than $90 million...
Financial services advertising down In September
With the recent financial crisis, advertising has dipped in a number of financial services areas. TV advertising by credit card services companies, which was...