Diamond Foods launches Pop Secret ads


Diamond Foods has begun running national television advertisements for Pop Secret microwaveable popcorn, the latest addition to its snack portfolio. In October and November 2008, over 400 spots will run on 13 different national television networks.

Three different Pop Secret ads began running nationally on October 27th. Two spots are 15 seconds in length and entice consumers with popping product and emphasize one of the brand’s leading flavors, Pop Secret “Homestyle.” The third spot is 30 seconds in length and features a fanatical Pop Secret fan who stocks his basement floor to ceiling with Pop Secret popcorn.