Red Cross, GSD&M Idea City, Ad Council launch disaster relief PSAs
This year, an unprecedented number of fires, massive floods and four named hurricanes making US landfall in a month's time have made 2008 a...
Oscars will now take movie ads
Looking to save its primary source of revenue, the Academy of Motion Picture Arts and Sciences has lifted its 50-year ban on running commercials...
Time Warner Cable brings web video to Hawaii
Time Warner Cable and ActiveVideo Networks announced the deployment of a new television experience that will bring a wealth of Web content and interactivity...
Buyers comment on PPM issues du jour
Given all of the PPM news this week with the Arbitron injunction and commercialization of new markets, we asked local buyers if they were...
Sales outlook Halloween spending to reach $5.77 billion
Yep you read right, the total Halloween spending to reach $5.77 billion. Halloween celebrations rise as consumers look to escape everyday realities.The spookiest holiday...
NBCU Digital brings first programming to ad market
The NBC Universal Digital Studio announced its first slate of original productions, which is currently being presented to sponsors. The new business model being...
SunTrust selects Mullen after review
SunTrust Banks has selected Mullen as its new AOR, which will encompass advertising and integrated brand communications responsibilities. Mullen's offices in Wenham, MA and...
USRN offers free production on auto spots
United Stations Radio Networks announced that the services of its Production Department will be made available free of charge to affiliates to produce local...
Coldwell Banker launches national “10-Day Sales Event”
Coldwell Banker Real Estate announced a bold initiative to bring home buyers and sellers together and help jump-start the U.S. real estate market. Starting...
Triton Media, Dial Global create Integrated Sales VP position
Recognizing the growing importance of integrated media in the marketplace, Triton Media and Dial Global announce the appointment of Larry Urena to Vice President...
CCAGW PAC runs ads supporting McCain
The Council for Citizens Against Government Waste Political Action Committee (CCAGWPAC) unveiled an ad it is running in four swing-state media markets across the...
2008/09 Primetime Ratings Review-Week 1
Carat Programming’s Broadcast and Video Beat took a look at network performance for the first week of the 2008/09 primetime season based on analysis of data from Nielsen Media Research. They have provided weekly network averages
CBS launches campaign for “The Ex List”
To promote the new fall series The Ex List, the CBS Marketing Group has created a set of promotions to win potential viewers' hearts....
Deutsch LA named AOR for Snapple
Snapple, part of Dr Pepper Snapple Group, has assigned its advertising account to Interpublic Group's Deutsch LA, replacing incumbent Cliff Freeman & Partners. The...
Miami-Dade launches $2 Million campaign
A new $2 million global marketing campaign to promote Miami-Dade County as a dynamic, world-class destination for business was unveiled at The Beacon Council’s...