TVB calls for Live + 3 standard
In case there was any doubt, the Television Bureau of Advertising and its Board of Directors affirmed that TVB supports the use of Live + 3 program ratings as the standard for local buying and planning in LPM
NCC reaches $1 Billion mark
Not all media is crying the blues about ad dollars, that’s for sure: NCC, the cable television industry's ad sales representative of record, hit...
Citadel, Emmis, CC Radio sign for “Audience Reaction”
Citadel Broadcasting, Emmis Communications and Clear Channel Communications have signed with Media Monitors for its Audience Reaction service. The combination of instant listener reaction...
Initiative upgrades digital team
Initiative has promoted its US head of interactive operations Michael Hayes to EVP, Managing Director, Digital; and hired highly interactive professional Amy Auerbach to...
Gannett acquires Ripple6
Ripple6, a provider of social media services, will become a wholly owned subsidiary of Gannett and will continue to offer its best of breed social media technology and analytics not only
JCPenney details Christmas campaign
JC Penney announced the launch of an integrated marketing campaign that highlights JCPenney’s affordable gift assortment and invites customers to celebrate in the joy...
Circuit City vs. Best Buy radio buying compared
As Circuit City reorganizes under Chapter 11, Media Monitors decided to take a look at the two consumer electronics retailers and the way they...
NAB to distribute children's online safety PSAs
The NAB has partnered with the Department of Justice and the Internet Keep Safe Coalition, and will distribute PSAs promoting online safety for children....
Cars.com will be in Super Bowl
Cars.com announced plans to kick off its 2009 marketing campaign by once again advertising during the Super Bowl. This is the second year that...
Super Bowl ad rates may be too high this time around
With ad rates for the Super Bowl running as high as $3 million for a 30-second spot, some marketers are wondering whether during these...
NYC leads PPM markets in share of audience to streams of AM/FM stations
The New York Radio Metro has the highest share (1.3%) of unweighted quarter hours credited to encoded Internet streams of AM/FM stations according to...
'RXP supports local business community during tough times
NYC rock station 101.9 RXP “The New York Rock Experience” is offering their assistance to small businesses during this economic downturn by providing free...
Database lets advertisers match TV viewing to purchases
In February, TRA (www.traglobal.com) introduced the only technology, Media TRAnalytics, that lets advertisers, networks and agencies match second-by-second television viewing to actual product purchases...
Mindshare, Sprint, NBCU name winning hero
After more than one million votes were cast, today NBC and Sprint announced the winning hero in the "Create Your Hero" campaign. The winning...
Spots in St. Louis and Auto Parts/Service detailed
Media Monitors reports according to Arbitron, St. Louis, MO is the 20th largest radio marketing with a population of 2,299,000. Last week in St....