P&G’s “My Black is Beautiful” partners with BET
Procter & Gamble announced its partnership with BET Networks to create a television series in support of P&G's "My Black is Beautiful" campaign. The...
Western Union selects Bromley for Hispanic marketing
The decision was made after completing a thorough search for marketing agencies to manage the company’s marketing initiatives to the U.S. Hispanic consumer segment....
Sponsors announced for Idol season eight
Fox Broadcasting Company, 19 Entertainment Ltd. and FremantleMedia North America have re-teamed with Ford Motor Company, Coca-Cola and AT&T as official sponsors of this...
Chipotle taps Butler, Shine, Stern & Partners
Chipotle Mexican Grill has named San Francisco-based Butler, Shine, Stern & Partners (BSSP) as its AOR. Chipotle chose BSSP after reviewing more than two-dozen...
Dale Earnhardt Jr., JR Motorsports in Nationwide Insurance campaign
Nationwide Insurance announced Dale Earnhardt Jr. and his company JR Motorsports will be featured in a new marketing campaign that will begin in February....
Standard Renewable Energy, KPRC-TV launch sweepstakes
Standard Renewable Energy (SRE) and The Washington Post’s KPRC-TV Houston are launching the "Sunbelievable Home Energy Makeover" Sweepstakes. One lucky Houstonian will win the...
SuperClean Brands to “be inaugurated” on CNN
SuperClean Brands will have all of its consumer brands (SuperClean Cleaner-Degreaser, Splash De-Icer, and FVP Batteries) appearing for the first time together, nationally on...
Audi lines up sponsorship of inauguration coverage
Audi will help Americans experience the inauguration of President-elect Barack Obama with unprecedented sponsorships of television and online coverage, along with special newspaper sections...
Heinz rebrands ketchup with new label, advertising
Heinz North America today announced the gherkin pickle, which has been featured on Heinz Ketchup labels since the 1890s, is making way for a...
Southwest Airlines campaign uses radio
"With the Power of an Education, the Sky is the Limit" is the new Southwest Airlines advertising campaign launched yesterday in print, radio, and...
RE/MAX rolls out 2009 campaign
RE/MAX Agents have the experience to get the job done. This is the message of newly created TV spots from RE/MAX, which tell viewers...
Aflac launches new campaign
As part of an ongoing strategy to engage business owners and benefits decision-makers, Aflac's 2009 B2B initiative will include a focus on the construction...
CC offering up inauguration packages
Several million people will flock to the Washington, D.C. this week for the 2009 Presidential Inauguration festivities, creating a unique opportunity for the nation’s...
Mayor candidate motors to radio
With an election coming up, current Detroit Mayor Ken Cockrel Jr. is touting his efforts to clean up city government in the wake of...
Google TV Ads adds SpotMixer technology
SpotMixer (www.spotmixer.com), an online video advertising service of One True Media, announced Google has publicly launched the SpotMixer self-serve video ad creation solution within...