Denny’s to air first SuperBowl spot; part of multimedia effort
Denny’s first ever Super Bowl ad, developed and produced by Goodby, Silverstein & Partners San Francisco, takes a humorous shot at its competitors’ “candy...
HeyButler.com back in SuperBowl for second year
For the second year in a row HeyButler.com, the premier savings website for Northeast Ohio, will be part of the Super Bowl. During economic...
TBS, GM pact for new microseries
TBS is highlighting the features of GM’s all-new 2009 Chevy Traverse Crossover in an upcoming new microseries My Manny. Premiering 1/28 and airing every...
2009 Radio Mercury Awards call for entries now open
The call for entries to the 2009 Radio Mercury Awards (RMA) began yesterday in a competition for a total of $140,000 in cash prizes,...
Report: Google to stick with Audio Ads platform
After the news that Google is giving up on its print ad sales business (1/21/09 RBR #13), a story in ClickZ says Google isn’t yet giving up on its radio sales platform, even though radio ad sales are down
Jagermeister named presenting sponsor of Toughest Cowboy
Jagermeister has been named the official Presenting Sponsor for live performances and Spike TV broadcasts of the 2009 "Toughest Cowboy" national tour produced by...
Jim Beam wants your take on commercial remake
Beam Global Spirits & Wine and Jim Beam Bourbon continue a unique take on marketing through a user-generated social media contest, named “The Remake,”...
CareerBuilder.com details Super Bowl ad
CareerBuilder.com returns to the Super Bowl for the fifth consecutive year and debut its new 2009 campaign during the third quarter of the big...
Texas public health groups launch radio campaign
A coalition of Texas public health organizations last week launched a radio campaign about the need for a comprehensive, statewide smoke-free workplace law that...
Nielsen indefinitely suspends PRISM launch
Nielsen is suspending its PRISM system for measuring audiences and gauging the effectiveness of in-store marketing. In a statement, Nielsen blamed the indefinite suspension...
Samsung, NFL announce winner of “That’s How I See It” ad
With more than one million votes cast, Samsung and the NFL announced the winner of this year’s fan Super Ad contest. Reginald Castilla, from...
TNT, Dove Hair Care unveil impressive promotion via Mindshare
Talk about serious product and brand integration--TNT and Dove Hair Care are unveiling a creative and interactive consumer promotion around TNT's newest original series,...
Sheila Kirby on RAB 2009
Sheila Kirby, RAB Chairperson for the Planning Committee, Morris & Abraham CEO and former Interep President of Strategic Sales Development, tells RBR what to...
Former FastChannel execs launch Extreme Reach
Extreme Reach officially launched yesterday to connect and simplify the world of video advertising. Founded by former executives from FastChannel Network, now DGFastChannel, Extreme...
Coca-Cola launches new global campaign
Building on the “Coke Side of Life” campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause...