TMZ supporting $10,000 sweepstakes with spot cable, radio
“TMZ”, the source for Hollywood’s hottest headlines and breaking entertainment news, is giving viewers a chance to win $10,000 in cash and prizes plus...
GlobalHue creative launches DDDesign
After 20 years as one of the lead creative designers at GlobalHue, Damon Davis announced the opening of his new agency, DDDesign Advertising Southfield,...
A-B also sticks it to agencies
Agency fees are also being trimmed InBev's quest to trim $1.5 billion in costs out of Anheuser-Busch, according to AdAge. A-B has swapped its...
Anheuser-Busch to force slow pay on broadcasters
Now that Belgian-Brazilian conglomerate InBev owns Anheuser-Busch, some new policies in the way broadcasters (and vendors) are paid for ads have been unveiled. The new policy was delivered via
Report: Google TV: Still a Tough Sell
“In the past two months, Google has abandoned its efforts to sell newspaper and radio advertising. Will it pull the plug on its initiative to sell TV ads, too? Given the coming convergence of TV and
Why Google failed with Radio from the station level
Rick Guest, President, East Texas Radio Group, a Google Radio customer for 2 ½ years, tells RBR that as one of the earliest partners with dMarc
FOX rejects AHF Condom Ad during ‘Family Guy’
AIDS Healthcare Foundation (AHF) held is challenging KTTV-TV’s (Fox) refusal to broadcast a :30 second ad in which actress and AIDS activist Sheryl Lee...
Cathy Coughlin of AT&T to deliver RAB keynote
Cathy Coughlin, senior EVP and global marketing officer of AT&T, will deliver the advertiser keynote on the closing day of RAB2009. Coughlin’s keynote will...
Kmart launches “Meet My Protégé”
Protege, the new line of basketball shoes and apparel created and worn by New York Knicks player Al Harrington, is now available exclusively at...
Agencies respond to Google leaving radio
We asked for agencies to give an opinion on Google leaving radio. Charlie Rutman, MPG CEO: “Google tried with two media forms that are under siege...newspapers (which as been well documented) and radio.
Ad groups unite on self-regulation
Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for...
71% of Florida voters favor gaming compact
By an overwhelming majority of 71 to 23%, registered voters in Florida support the Compact Agreement between the State of Florida and the Seminole...
GroupM, Nielsen to Track TV Spots in real time
The Nielsen Company announced GroupM has signed on for the KeepingTrac service to provide comprehensive near real-time commercial tracking for its clients. KeepingTrac will enable...
Mobile coupon effort by Jiffy Lube gets new customers
A recent ad campaign for Jiffy Lube that featured mobile coupons produced significant redemption, including approximately 50% from new customers. The program, created by...
KDKA, Dollar Energy Fund launch “Warmathon”
CBS Radio’s KDKA-AM Pittsburgh and Dollar Energy Fund are teaming up for the first ever "Warmathon," a 30-hour live broadcast from the PPG Wintergarden...