Craftsman to sponsor ESPN's Tech Garage
Craftsman, the official tools of NASCAR, has teamed up with ESPN to present the ESPN Craftsman Tech Garage, a mobile television studio used throughout...
Q2 option taking/pullbacks prevalent
A major media agency CEO confirms what the market is starting to hear—advertisers are pulling back on upfront commitments and Q2 option taking is bigger than many had thought. Cuts are being made
VCI Solutions teams up with Google TV
VCI Solutions, provider of software solutions for broadcast and cable operations, announced that its clients utilizing the Orion Business System now have opportunity to...
Pup-Peroni “unleashes” new campaign
Del Monte Foods launched a new, $8 million national campaign for Pup-Peroni brand dog snacks. The first-ever national television campaign for the brand features...
Southwest Airlines selects Wunderman for Rapid Rewards
Southwest Airlines has selected Wunderman as its AOR for the airline's frequent flyer program, Rapid Rewards. The account will be managed from Wunderman's Irvine,...
Nationwide Black History Month campaign includes radio
Nationwide Mutual Insurance Company has launched a new Black History Month ad campaign that focuses on celebrating personal moments in Black history by individuals...
Study evaluates consumer recall of URLs, phone numbers in radio ads
A recent study suggests that businesses advertising on the radio need to be more competitive with their message in order to get the most out of their ad dollars
Go Daddy Super Bowl ad tops in views
The Go Daddy Web site's "enhancement" ad with Danica Patrick was the most-watched commercial in the Super Bowl. TiVo made that determination by combining...
“Budweiser Horse Circus” ad is MVP among ads
Results of a national study conducted among Super Bowl viewers last night revealed that the Budweiser Horse Circus ad was selected as the number...
68% of ad sales managers expect revenue increases in 2009
Yep, you read it right—68% of surveyed local ad sales managers expect at least some revenue growth in 2009. The majority of respondents in...
Super Bowl ads take equal billing to game in 2009
Super Bowl ads remain a big draw for viewers, with over 54% of U.S. adults who expected to watch Super Bowl XLIII planned to...
Ex-Journal exec sues for firing after finding illegal ad sales
Inside Tucson Business reports Journal Broadcast Group and its KGUN-TV (ABC) is being sued by former SM Adam Johnston who says his employment was...
Arbitron consolidating RADAR ops
Arbitron is closing the offices in Cranbury, NJ that handle RADAR and moving all operations (and jobs) to HQ's in MD. Many have been...
Comcast Spotlight to sell for DISH Network’s sports feeds
Comcast Spotlight and DISH Network announced Comcast Spotlight will sell advertising on DISH Network's ten regional sports network feeds in seven U.S. markets. The...
WPP and Omniture launch partnership
WPP and Omniture, provider of online business optimization, announced a strategic partnership that will provide clients with more-effective insights globally across both digital and...