Ad groups unite on self-regulation


Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued yesterday by the Federal Trade Commission for comprehensive industry self regulation.

The associations are the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB) is also part of the effort.

The joint industry task force supports the FTC’s goal of a comprehensive and effective self-regulatory program that protects both consumers and businesses engaged in interactive advertising. The group will continue its engagement with policymakers, a broad cross section of businesses, consumers, and other important stakeholders as it evaluates important public policy issues that have been raised regarding online behavioral advertising.

The associations say they look forward to reviewing the new FTC principles, having already launched proactive efforts in areas of self-regulation set forth in the FTC’s initial self-regulatory principles issued 12/07, including education and transparency, consumer notification and choice, data security, and self-regulatory enforcement.