The InFOCUS Podcast: Steve Walsh
Comscore's Steve Walsh returns to the InFOCUS Podcast, presented by dot.FM, to discuss how Comscore is offering its Consumer Intelligence reporting to all 210 local markets. The conversation touches on addressable advertising, long stop sets, and how data can help balance digital and linear media in attracting advertisers to both forms of visual entertainment. LISTEN HERE
Zenith Media wins Harrah's
Zenith Media been named the media planning and buying agency of record for Harrah’s Entertainment. Harrah’s recently completed a review with the goal of...
How A Sales Manager Can Support Seasoned Reps’ Efforts Best
"Of the different types of Sales Managers, the Maintenance Sales Manager is typically the easiest job of the group," says expert sales training coach Barrett Riddleberger. For him, Maintenance is the key term here. Why? It shows that the Sales Manager maintains an effective sales team and processes that someone else has put into place.
Initiative taps Kris Magel to head National Broadcast
Initiative USA has appointed Kris Magel Senior Vice President, Director of National Broadcast, the agency’s Chief Activation Officer Tim Spengler announced. Magel, who joins...
NBCU Welcomes A Global Ad Exec As A U.S. Ad Sales Leader Leaves
"After much deep thought and contemplation over the past months," Laura Molen is exiting NBCU. At the same time, a new Managing Director and EVP of Global Advertising and Partnerships has been hired and will be working from London, effective January 16, 2023.
Consumers select next Heinz Ketchup commercials
For Matt Cozza of Chicago, art imitates life. A personal experience he had one day while waiting for a bottle of Heinz Ketchup served...
Walmart Waltzes Into #1
In the Media Monitors TV Spot Ten last week, Walmart moved from #3 to #1
Tukaiz launches campaign with WGN, HOY, St. Louis stations
Tukaiz, provider of results-driven marketing communications services, has renewed its strategic marketing partnership with WGN to once again sell its exclusive image-personalized calendars on...
MRC-DOJ announcement raises questions; Ivie responds
Kathy Crawford, MindShare President/Local Broadcast, is concerned over the recent announcement from DOJ that it will not challenge a proposal by the Media Ratings...
Atlanta and Fast Food advertising examined
According to Arbitron, Atlanta, GA is the 7th largest radio market with a population of 4,479,800. According to Media Monitors, the #1 radio advertiser...
Entercom’s Equity-Powered ‘Kiss and Make Up’ With USTN
Just two months ago, Entercom's head revealed that US Traffic Network was in severe financial difficulty and directly responsible for the radio company's dip in Q4 2017 pro forma revenue. David Field called it a short-term issue. He was right: USTN and Entercom have renewed their vows — and struck an equity partnership.
Boston and books radio spots examined
Media Monitors took a look at book advertisements, the city of Boston and their use of spot radio. Last week in Boston, the #1...
Triton, Macquarie Monetize Digital
Triton Digital and Macquarie Radio partner on monetizing digital audio ad inventory.
Pepsi debuts “Live for Now” with Nicki Minaj (video)
Pepsi has launched the brand's first TV ad for its global campaign, "Live for Now." The ad, "Now in the Moment," inspires Pepsi fans...
C3 Metrics Receives MRC Accreditation on Display Ad Metrics
The Media Rating Council (MRC) has granted C3 Metrics accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics.