Ocean Media to open NYC office
LA-based Ocean Media, a leading independent media agency, announced significant increases in billings and staffing during 2013 along with a planned expansion to New York City this summer.
Backup service moves forward with multimedia flight
Sometimes it’s hard to get people to act when things are going just fine, but Carbonite Inc. is warning consumers that having a thorough...
Nike debuts two spots celebrating Sanya Richards
In celebration of the enduring spirit of competition while overcoming adversity, Nike debuted two commercials featuring world class track star Sanya Richards and the...
Piccadilly Restaurants names Peter A. Mayer Advertising AOR
Peter A. Mayer Advertising has been named AOR by Baton Rouge-based Piccadilly Restaurants, one of the largest cafeteria chains in the nation, after a...
“Al Dia” launches new campaign on radio, TV, outdoor
Al Dia, the Spanish language newspaper of The Dallas Morning News, launched a new ad campaign over the holidays utilizing multiple media vehicles including...
Southwest Airlines and Visit Florida announce partnership
Visit Florida's mission is to market travel and drive visitation to and within Florida. That is why Southwest Airlines and Visit Florida announced an...
Diet Coke launches new campaign during Academy Awards
A new Diet Coke marketing campaign, which launches with a 60-second commercial called “Stay,” celebrates the daily achievements of the next generation of young...
State Water Heaters up Hispanic marketing efforts
State Water Heaters recently announced plans to launch an integrated marketing effort aimed at Spanish-speaking contractors in key U.S. markets. Campaign initiatives include new...
Chevrolet is official automotive sponsor of The X Factor
American Idol has Ford; now The X Factor, set to debut this fall on Fox, has secured Chevrolet as the official automotive sponsor. Chevy’s...
Marketron Revs Up Its Mediascape Platform
Integration of data from Nielsen, Strata and "Expressway from Katz" into the Mediascape platform is done
Clear Channel supporting 9/11 Memorial with multimedia
It’s a new outdoor, radio and digital PSA effort that honors memories of 9/11 heroes and delivers important 9/11 Memorial: It uses media assets...
An Advertiser Attribution Product Introduced By iHeart
iHeartMedia, Jelli and Foursquare have teamed for a new attribution product expressly designed for broadcast radio. For iHeart, the hope is that it will offer marketers a unique combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with attribution and insights tools from location technology company Foursquare.
QSR Conquest: Spot Cable Sees Activity Abundance
Quick-service restaurants tend to get a summer bump thanks to students out of class for the summer, and from many Americans on the road for travel and business. Brand managers have responded, with many brands electing to use spot cable to reach consumers.
Walmart back in the game
We had some shifts in the Media Monitors TV Spot Ten for last week. Univision moves from #2 to #1 with 21,376 spots. ABC...
Agency offers 30 Second Super Bowl co-op ad
In a pitch tailored to today's tough economic climate, an LA ad agency is offering 30 seconds of "Super Bowl Glory" for $395,000 to...