Report: Google TV: Still a Tough Sell
“In the past two months, Google has abandoned its efforts to sell newspaper and radio advertising. Will it pull the plug on its initiative to sell TV ads, too? Given the coming convergence of TV and
Why Google failed with Radio from the station level
Rick Guest, President, East Texas Radio Group, a Google Radio customer for 2 ½ years, tells RBR that as one of the earliest partners with dMarc
FOX rejects AHF Condom Ad during ‘Family Guy’
AIDS Healthcare Foundation (AHF) held is challenging KTTV-TV’s (Fox) refusal to broadcast a :30 second ad in which actress and AIDS activist Sheryl Lee...
Cathy Coughlin of AT&T to deliver RAB keynote
Cathy Coughlin, senior EVP and global marketing officer of AT&T, will deliver the advertiser keynote on the closing day of RAB2009. Coughlin’s keynote will...
Kmart launches “Meet My Protégé”
Protege, the new line of basketball shoes and apparel created and worn by New York Knicks player Al Harrington, is now available exclusively at...
Agencies respond to Google leaving radio
We asked for agencies to give an opinion on Google leaving radio. Charlie Rutman, MPG CEO: “Google tried with two media forms that are under siege...newspapers (which as been well documented) and radio.
Ad groups unite on self-regulation
Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for...
71% of Florida voters favor gaming compact
By an overwhelming majority of 71 to 23%, registered voters in Florida support the Compact Agreement between the State of Florida and the Seminole...
GroupM, Nielsen to Track TV Spots in real time
The Nielsen Company announced GroupM has signed on for the KeepingTrac service to provide comprehensive near real-time commercial tracking for its clients. KeepingTrac will enable...
Mobile coupon effort by Jiffy Lube gets new customers
A recent ad campaign for Jiffy Lube that featured mobile coupons produced significant redemption, including approximately 50% from new customers. The program, created by...
KDKA, Dollar Energy Fund launch “Warmathon”
CBS Radio’s KDKA-AM Pittsburgh and Dollar Energy Fund are teaming up for the first ever "Warmathon," a 30-hour live broadcast from the PPG Wintergarden...
Mandel on leaving “NielsenConnect”; his next move; radio
Jon Mandel confirmed he has left as President of NielsenConnect, the unit charged with creating new products and services off of Nielsen's portfolio of media and marketing research
RadioTime to beef up revenue offerings to stations
RadioTime, developer of technology for finding and listening to radio online, announced the hiring of Dan Halyburton as the company’s new President. Halyburton, whose...
WSJ: Local TV stations face a “fuzzy future”
The Wall Street Journal published a piece yesterday on the rough revenue predictions for local TV broadcasters. With revenues plunging, viewership in decline and...
Absolut ad airs on CBS for Grammys
Pernod Ricard’s Absolut Vodka broke new ground Sunday night with the roll-out of a primetime network television commercial during CBS' Grammy Awards. The ad,...