RAB Panel to explore the HD Radio ROI


Industry leaders will discuss how they are monetizing HD Radio technology, exploring the varied commercial models for new HD2 and HD3 channels, the data capability of the technology, real-time traffic sponsorships, iTunes Tagging, spectrum leasing opportunities and more. Those participating include Dave Robbins from CBS Radio Chicago; Greg Loewen, Chief Strategy Officer of Emmis Communications; Brad Fuhr, formerly of PRIDE Radio/Clear Channel, Gordon Atkins from KSHE and KSHE2 in St. Louis; and Jim Roberts from ESPN Radio and ESPN Radio HD. See it Tuesday, March 17th from 2:15-3:30PM.