Backchannelmedia signs Gray for clickable TV
Backchannelmedia, an interactive TV technology provider, announced Gray Television has signed on for its station group to deploy the Backchannelmedia Clickable TV solution. Gray...
Q2 option-taking to impact upfront
A major media agency CEO recently confirmed what the market is starting to hear—advertisers are pulling back on upfront commitments and Q2 option taking...
Mediabrands launching Hispanic unit
Rick Marroquin has joined Mediabrands as Managing Director to head its new business unit focusing specifically on the Hispanic media & marketing space plus...
Lincoln showcases new MKS at Grammys
Viewers got a surprise from Lincoln during commercial breaks for the 51st Grammy Awards, yesterday on CBS as it debuted winners from its "Project...
Valpak, HGTV pair to promote Dream Home 2009
Entering the 2009 HGTV Dream Home Giveaway will be easier this year when Valpak features the promotion on over 40 million of its familiar...
Philly firefighters run radio ads about closures
KYW-AM Philadelphia says Philadelphia firefighters -- still fuming over the mayor's closure of seven engine and ladder companies -- are taking to the airwaves...
Bausch & Lomb's Florida campaign uses radio, TV
Bausch & Lomb announced a new advertising campaign has been launched in six Florida markets that will educate baby boomers and seniors about Crystalens,...
Bud Light, GoDaddy most viewed during Super Bowl
Bud Light Lime and GoDaddy.com aired ads that were seen by 103.2 million Super Bowl viewers last Sunday, according to The Nielsen Company. An...
Debut Broadcasting signs AdEx Media for PI campaign
AdEx Media, an online marketing, distribution, and consumer products company, announced the launch of its Digital Instructor consumer product line via national radio on...
Telecom companies need to reallocate ad spend
Amidst a volatile economy, companies’ ad budgets are shrinking, creating a unique opportunity for ad execs to evaluate their media plans and gauge which
Cellular South rolls out TV campaign
Cellular South launched a new campaign that showcases true-life customer stories about the quality, reliability and coverage of its nationwide wireless communications network. The...
Craftsman to sponsor ESPN's Tech Garage
Craftsman, the official tools of NASCAR, has teamed up with ESPN to present the ESPN Craftsman Tech Garage, a mobile television studio used throughout...
Q2 option taking/pullbacks prevalent
A major media agency CEO confirms what the market is starting to hear—advertisers are pulling back on upfront commitments and Q2 option taking is bigger than many had thought. Cuts are being made
VCI Solutions teams up with Google TV
VCI Solutions, provider of software solutions for broadcast and cable operations, announced that its clients utilizing the Orion Business System now have opportunity to...
Pup-Peroni “unleashes” new campaign
Del Monte Foods launched a new, $8 million national campaign for Pup-Peroni brand dog snacks. The first-ever national television campaign for the brand features...