Valpak, HGTV pair to promote Dream Home 2009
Entering the 2009 HGTV Dream Home Giveaway will be easier this year when Valpak features the promotion on over 40 million of its familiar...
Philly firefighters run radio ads about closures
KYW-AM Philadelphia says Philadelphia firefighters -- still fuming over the mayor's closure of seven engine and ladder companies -- are taking to the airwaves...
Bausch & Lomb's Florida campaign uses radio, TV
Bausch & Lomb announced a new advertising campaign has been launched in six Florida markets that will educate baby boomers and seniors about Crystalens,...
Bud Light, GoDaddy most viewed during Super Bowl
Bud Light Lime and GoDaddy.com aired ads that were seen by 103.2 million Super Bowl viewers last Sunday, according to The Nielsen Company. An...
Debut Broadcasting signs AdEx Media for PI campaign
AdEx Media, an online marketing, distribution, and consumer products company, announced the launch of its Digital Instructor consumer product line via national radio on...
Telecom companies need to reallocate ad spend
Amidst a volatile economy, companies’ ad budgets are shrinking, creating a unique opportunity for ad execs to evaluate their media plans and gauge which
Cellular South rolls out TV campaign
Cellular South launched a new campaign that showcases true-life customer stories about the quality, reliability and coverage of its nationwide wireless communications network. The...
Craftsman to sponsor ESPN's Tech Garage
Craftsman, the official tools of NASCAR, has teamed up with ESPN to present the ESPN Craftsman Tech Garage, a mobile television studio used throughout...
Q2 option taking/pullbacks prevalent
A major media agency CEO confirms what the market is starting to hear—advertisers are pulling back on upfront commitments and Q2 option taking is bigger than many had thought. Cuts are being made
VCI Solutions teams up with Google TV
VCI Solutions, provider of software solutions for broadcast and cable operations, announced that its clients utilizing the Orion Business System now have opportunity to...
Pup-Peroni “unleashes” new campaign
Del Monte Foods launched a new, $8 million national campaign for Pup-Peroni brand dog snacks. The first-ever national television campaign for the brand features...
Southwest Airlines selects Wunderman for Rapid Rewards
Southwest Airlines has selected Wunderman as its AOR for the airline's frequent flyer program, Rapid Rewards. The account will be managed from Wunderman's Irvine,...
Nationwide Black History Month campaign includes radio
Nationwide Mutual Insurance Company has launched a new Black History Month ad campaign that focuses on celebrating personal moments in Black history by individuals...
Study evaluates consumer recall of URLs, phone numbers in radio ads
A recent study suggests that businesses advertising on the radio need to be more competitive with their message in order to get the most out of their ad dollars
Go Daddy Super Bowl ad tops in views
The Go Daddy Web site's "enhancement" ad with Danica Patrick was the most-watched commercial in the Super Bowl. TiVo made that determination by combining...