Disney, State Farm team for safety
Disney Media Ad Sales and Marketing Group has signed State Farm as a sponsor of Disney Channel in an agreement that calls for 30-second...
Caitlin Crosby featured in New Radio Heard Here effort
An eclectic group of artists representing a wide-range of musical genres will be featured in a new series of promotional spots highlighting radio as...
Univision scraps upfront for direct approach
Univision announced plans to redefine its Upfront—scrap the NYC glitzy presentations and go directly to advertisers. This upfront, Univision will host regional “Partnership Forums”...
Others question Nielsen's DTV tally; We asked Ivie
A reader agreed with the NAB regarding our recent story that NAB CEO David Rehr fired off a letter questioning Nielsen’s take on DTV...
RADAR's 100th release coming next week
Radio reaches more than 234 million persons age 12+ over the course of a typical week, according to the RADAR 100 National Radio Listening...
Backchannel shows off service offering
Backchannel Media CEO Michael Kokernak sent TVBR an example of WCVB-TV Boston’s clickable television over 30 minute period on Sunday while he was watching...
Nickelodeon holds 2009 upfront presentation
Hosted by Nickelodeon President Cyma Zarghami, the 2009 Nickelodeon Upfront presentation at NYC’s Hammerstein Ballroom last week previewed innovative new programming initiatives for kids,...
Select RAB2009 sessions to stream on RAB.com
RAB will provide conference highlights of select sessions, interviews, keynotes and more to the Radio community who are unable to attend RAB2009 or attendees...
Nielsen: US ad spend fell 2.6% in 2008
The Nielsen Company reported that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. According to preliminary figures
Playboy TV launches broadcast campaign
Playboy TV announced a new integrated campaign to support the channel's upcoming slate of original programming. Introducing the theme "A Better Reality Awaits," the...
Bravo signs Maybelline for “Make me a Supermodel”
Bravo has inked an exclusive sponsorship deal with Maybelline New York for the second season of its creative competition series "Make Me A Supermodel,"...
Barclays: 2009 U.S. ad forecast down 13%
The Barclays Capital U.S. Media and Internet team estimates that 2009 and 2010 total U.S. ad spend will decrease a 13.0% and decrease 1.5%, respectively. This forecast is an update to their
WJLA-TV DC announces Car Partner Program
Albritton’s WJLA-TV DC (ABC) announced the “WJLA Car Partner program” in which the station will grant every employee $2,000 toward the purchase of a...
Ford signs with Bellator Fighting, ESPN Deportes
Bellator Fighting Championships and ESPN Deportes announced a sponsorship agreement with Ford Motor Company. The agreement names Ford as the exclusive sponsor in the...
NBCU names affiliate partnerships for USA project
NBC Universal announced affiliate and community affairs extensions to USA Network's “Character Project” campaign, an ongoing artistic initiative committed to capturing the character of...