CAB creates resource Hispanic media buys
For marketers looking to maximize efficiency in their Hispanic media buys, Hispanic Marketers' Guide To Cable is a new resource of the planning season....
Moonves: We will not reduce our prices
CBS Corp. CEO Les Moonves told an audience at the Deutsche bank Deutsche Bank Annual Media & Telecommunications Conference that CBS won’t have to reduce prices in the upfront and doesn’t plan
Auto sales drop hard in February
Major automakers' U.S. sales continued their deep slump in February, putting the industry on track for its worst sales month in more than 27...
Visa introduces "More People Go with Visa”
Visa unveiled its first global campaign, entitled “More people go with Visa,” reflecting the company’s evolution to a single, global company. The new effort...
MTV Networks partners with AXE Hair
MTV Networks has signed Unilever’s AXE Hair, launching a massive on-air programming drive in support of the AXE Hair Crisis Relief campaign across MTV,...
RAB launches energy efficiency PSA campaign
The RAB is encouraging radio stations to join the Energy Efficiency Exclusive PSA Campaign that uses the power of local radio to inspire listeners....
CBS using coffee to promote two shows
To extend the buzz of its successful Monday night comedies "How I Met Your Mother" and "The Big Bang Theory," CBS is providing a...
CPM drops examined: not a pretty picture
RBR/TVBR asked Neil Klar, President/CEO, SQAD Inc to do some quarterly and yearly CPM comps for spot TV and spot radio. Year to year,...
GM to cut $800 million in ad spend this year
General Motors revealed more North American ad spend cuts, to the tune of $800 million for 2009, in a 40-page document of financial results...
Major NoCal radio effort to aid dealers
Today the 60 member Radio stations of the Northern California Broadcasters Association will begin a campaign to educate Bay Area consumers on the advantages of purchasing a new vehicle
Arbitron details January 2009 sample quality metrics for PPM markets
Arbitron released a summary of sample quality metrics for the January 2009 Portable People Meter survey report (January 8, 2009-February 4, 2009). On average, across 14 PPM currency markets
Fans of Hardee’s Little Thickburgers volunteer for new campaign
Close to 30,000 fans thought they could write clever new commercials for the Hardee’s Little Thickburger advertising campaign…and they were right. The restaurant chain...
StandBuyMedia launches platform for selling remnant radio ads
Picking up where Google left off? Media Commerce Systems has launched StandBuyMedia for Radio and is in the process of adding stations and agencies....
Heineken unveils Hispanic effort
Heineken USA announced the launch of a new Hispanic campaign for the Heineken Brand Equity, which extends the reach of its overarching marketing platform...
Politicians beware: permission may be required
A district court in California has cleared the way for musician Jackson Browne to pursue a case against Sen. John McCain (R-AZ) and the...