NAACP calls on Top 25 advertisers to hold agencies accountable
On the heels of the public launch of the Madison Avenue Project, and a recent study that exposed pervasive racial bias in America’s ad...
Pat McNew leaving PHD
Pat McNew, PHD EVP/Local Media Network (LMN) Director of Operations, is leaving the company on 3/31. Pat’s largest client was Chrysler, and needless to say, advertising has slowed significantly with automakers. We heard quite a bit of support from his friends
A case for Ad-ID in Radio
At the Radio Advertising Bureau (RAB) 2009 conference, held on March 18th , in Orlando, I announced the “Radio Accountability Initiative,” which was endorsed by the RAB, and 4A’s
Blockbuster, TiVo sign retail deal
Blockbuster and TiVo are joining forces to deliver library of premium digital movie titles directly to the television set via TiVo DVRs. Blockbuster OnDemand,...
OMD scores Simon from Mindshare
OMD announced that Ernie Simon will join on as U.S. Chief Strategy Officer in April. Simon comes from Mindshare, where he spent 11 years,...
HD Radio Alliance launches new ad flight
Beginning this week, the Alliance will launch their new on-air ad campaign, which will continue educating consumers that they need a new receiver to...
Showtime announces iTV marketing application
Showtime Networks has developed a breakthrough interactive TV (ITV) application that is transforming the way premium channels are marketed and sold. The Showtime Marketing...
Arbitron releases RADAR 100; Dial-Global wins again
Arbitron reported in its March 2009 RADAR radio network audience ratings (RADAR 100) more than 186 million persons 12+ heard one or more network...
BET to air Red Bull Big Tune Final Battle
BET and Red Bull have teamed up to give viewers front row and backstage access to the nation's premiere music producer battle - Red...
Radio Lounge handles new radio campaign for PoolCenter.com
Summer is approaching, and Houston, Los Angeles and Tampa are the latest targets on the radar of Pool Center.Com in a radio campaign created...
Arbitron to release RADAR Cume estimates
Beginning with RADAR 100’s release today, Arbitron will be sending out a third release in the series of RADAR highlights for each quarter from...
TVB ePort passes $200-million mark
TVB’s ePort, the electronic bridge that enables eBusiness transactions between stations, agencies and rep firms, has passed the $200-million mark in order volume. Over...
Importance of the DTV Digital Transition to the ANA
See this short video clip narrated by Michael Kokernak, Co-CEO of Backchannelmedia. it's a compilation of excerpts from a presentation to C-level marketing executives...
Mindshare signs Intercontinental Hotels
Intercontinental Hotels Group, the world’s largest hotel group by number of rooms, announces it has awarded Mindshare as it’s global strategic planning agency, to...
SpongeTech campaign launched this week
SpongeTech Delivery Systems started airing a new TV commercial highlighting its product cleaning systems for the car, child, home, and pet. The spots are...