AAAAs Project Reinvention Local Broadcast Task Force Recommendations
RBR/TVBR obtained a copy of the Project Reinvention Local Broadcast Task Force Recommendations from last week’s panel session entitled, “Project Reinvention: Now Is the...
Advice for broadcasters and marketers
Given that Aegis Media NA Chief Sarah Fay was a panelsist as well as attended the AAAAs last week, we asked if she could...
McGavren Guild signs Salem New York
McGavren Guild Media has aligned with Salem Communications to rep its NY area stations, WNYM (970AM) and WMCA (570AM). The stations, WNYM feature the...
PAM launches new campaign
PAM, a Consumer Foods brand of ConAgra Foods, recently kicked off a new ad campaign that emphasizes PAM as a convenient kitchen aid that...
Interactive Task Force addresses data ownership
A panel session, “Project Reinvention: Now Is the time for Action," at the AAAAs Media Conference this week in New Orleans included The Interactive Task Force, made up of members from
HOT 99.5 teams with Shell for free gas giveaway
HOT 99.5 (WITH-FM DC) and Shell Gasoline have teamed up host the Shell nitrogen “Enriched Gasoline Spring Clean Up Giveaway” - a free gas...
Jack’s Back!
Jack, the iconic founder of Jack in the Box restaurants, emerged from his “coma” earlier this week and made his first public appearance with...
Wienerschnitzel using radio, TV for new campaign
Continuing its mission to assert its leadership position in the hot dog segment, Wienerschnitzel has launched a campaign for it its new “Big Original...
WJAR-TV interviews Backchannelmedia Co-CEO Dan Hassan
WJAR-TV (NBC) Providence, RI, profiled Backchannelmedia's Clickable TV technology in an interview with Backchannelmedia Co-CEO Dan Hassan. Clickable TV technology is a solution designed...
Dial Global reups with TWC
Dial Global and The Weather Channel have announced an agreement to renew their ad sales agreement through the rest of the year. In addition,...
Gannett chooses AMM Group for ad performance measurement
The Advanced Marketing & Media Group will develop an advertising performance measurement system that Gannett will use to offer its advertisers an opportunity to...
CAB creates resource Hispanic media buys
For marketers looking to maximize efficiency in their Hispanic media buys, Hispanic Marketers' Guide To Cable is a new resource of the planning season....
Moonves: We will not reduce our prices
CBS Corp. CEO Les Moonves told an audience at the Deutsche bank Deutsche Bank Annual Media & Telecommunications Conference that CBS won’t have to reduce prices in the upfront and doesn’t plan
Auto sales drop hard in February
Major automakers' U.S. sales continued their deep slump in February, putting the industry on track for its worst sales month in more than 27...
Visa introduces "More People Go with Visa”
Visa unveiled its first global campaign, entitled “More people go with Visa,” reflecting the company’s evolution to a single, global company. The new effort...