UPS reveals new NASCAR campaign
NASCAR rising star David Ragan won’t be racing the “big brown truck” this year, but he will be learning what it takes to be...
ABC Radio Networks now Citadel Media
The new name represents the company’s dedication to connecting audiences with advertisers across multiple platforms beyond its core radio business
Panasonic Avionics signs broadcasters to Airline Network
Panasonic Avionics Corporation, an in-flight entertainment and communication systems provider, has entered into multi-year agreements with major television news groups to provide live news...
Lenders One Mortgage campaign using radio, TV
The members of Lenders One Mortgage Cooperative, a national alliance of mortgage bankers, has launched a national promotional campaign featuring video, still images and...
RADAR 100 shows strength of Network Radio
Arbitron released cume audience estimates for the 58 RADAR-rated networks. The most current estimates indicate that Network Radio delivers more listeners across major buying demos as compared
CIA launches new radio recruitment campaign
Time reports the CIA is running ads on radio stations across the country for jobs in its clandestine service: "Are you a person of...
Ford to unveil new Fusion on “Sabado Gigante”
Expanding on its nine year partnership with Ford, Univision’s “Sabado Gigante” (Giant Saturday) will serve as the exclusive platform for the launch of the...
Campaign asks House to rein in credit card fees on retailers
The Merchants Payments Coalition launched an aggressive media and grassroots campaign to rein in unfair and hidden credit card fees called “interchange.” The campaign...
CBS Radio to add “live spots” to streams
Launching in May, online and mobile audiences of CBS Radio’s stations, as well as those of AOL Radio and Yahoo!, for the first time will begin hearing live reads hosted by station personalities
Cox Radio launches “I Am Atlanta"
Listeners will hear familiar names and voices when they tune into Cox Radio Atlanta’s five stations (B98.5 FM, 97.1 The River, Kiss 104.1, 95.5 The Beat and News Talk 750 WSB). Cox Radio Atlanta is launching the “I Am Atlanta” radio campaign
ION scores 21 new advertisers
ION Television has garnered major increases in primetime viewership among adults 25-54 since the launch of its re-branding campaign last fall. The Network also...
GameFly debuts new campaign
GameFly, a leading online video game rental service, announced the launch of a new television commercial created by marketing ideas agency WONGDOODY. The commercial,...
MLB launches “This is Beyond Baseball”
Major League Baseball today announced the launch of a new integrated multi-media marketing campaign titled “This is Beyond Baseball,” which will celebrate baseball’s unique...
Listen up: funny parody on radio industry
“Please don’t piss off my buyer,” sung to Billy Joel’s “We didn’t start the fire.” It’s pretty funny and basically nails the current state...
Channel 6 LPTV stations reported in PPM
Effective with the April 2009 report period, Arbitron is reporting audience estimates in its syndicated PPM Radio Market Report service for additional