NCC partners with DIRECTV for regional Sports sales
NCC, the nation’s largest spot cable sales organization, announced a breakthrough ad sales and technology partnership with DIRECTV. NCC will integrate select regional sports...
SMG appoints Swinand President of Global Operations
In her first major management appointment since assuming the Global CEO role at Starcom MediaVest Group (SMG) in June, Laura Desmond announced the appointment...
RFP issued for new set top box
Pat Liguori, ABC O&O Stations SVP/Research & Electronic Measurement and board member of the Council for Research Excellence, sent a note and accompanying RFP...
CC Radio’s Total Traffic Network now in 95 markets
Clear Channel Radio’s Total Traffic Network (CCTTN) announced an expansion to its delivery of real-time traffic data over RDS-TMC (Radio Data System Traffic Message...
GM won't buy ad time for next Oscars
General Motors has pulled out of its longtime sponsorship of the Academy Awards, the Wall Street Journal reported on Sunday. The move, which comes...
Court decision spells victory for Cablevision and MSOs
Carat Programming has issued a POV on the recent U.S. Court of Appeals for New York overturning a ruling from a lower court which had initially blocked Cablevision
PPM: White Sox vs. Cubs a big winner for Chicago stations
The Associated Press called the three-game series on June 27-28 between the Chicago White Sox and the Chicago Cubs as “Sweep revenge for the White Sox” against the Cubs.”
Jackson Browne files suit over McCain ad
Songwriter and liberal political activist Jackson Browne has filed a lawsuit against Senator John McCain and the Republican National Committee in the US District...
CMT, Faith Time partner for religious programming, ad block
Country Music Television, in partnership with Faith Time Inc., announced the formation of Faith Time, a religious programming block. Beginning 9/1, Faith Time will...
The battle against Airborne Oregano
A pair of marketers in the remedy/supplement space has been hit with substantial FTC punitive measures for making false claims, one much more so...
Kmart signs on as premiere sponsor of “Hola Martín”
Univision Radio announced that beauty and fashion expert Martín Llorens has joined RadioCadena, Univision’s national AM radio network, to host “Hola Martín,” a fun...
Research identifies elements of engaging radio ads
The key elements essential for delivering engaging Radio ads have been confirmed in the results from Engaging Emotions Through Effective Radio Ads, the second...
Obama spends over $2M on N.C. TV ads
According to The AP, Barack Obama's campaign has spent more than $2 million so far on general election television ads in North Carolina, a...
Nike debuts two spots celebrating Sanya Richards
In celebration of the enduring spirit of competition while overcoming adversity, Nike debuted two commercials featuring world class track star Sanya Richards and the...
NBCU sells $10 million more in Olympics ads since Monday
Since Monday, NBC Universal says it has sold an additional $10 million in Olympic advertising on top of the more than $1 billion the...