OMD scores Simon from Mindshare
OMD announced that Ernie Simon will join on as U.S. Chief Strategy Officer in April. Simon comes from Mindshare, where he spent 11 years,...
HD Radio Alliance launches new ad flight
Beginning this week, the Alliance will launch their new on-air ad campaign, which will continue educating consumers that they need a new receiver to...
Showtime announces iTV marketing application
Showtime Networks has developed a breakthrough interactive TV (ITV) application that is transforming the way premium channels are marketed and sold. The Showtime Marketing...
Arbitron releases RADAR 100; Dial-Global wins again
Arbitron reported in its March 2009 RADAR radio network audience ratings (RADAR 100) more than 186 million persons 12+ heard one or more network...
BET to air Red Bull Big Tune Final Battle
BET and Red Bull have teamed up to give viewers front row and backstage access to the nation's premiere music producer battle - Red...
Radio Lounge handles new radio campaign for PoolCenter.com
Summer is approaching, and Houston, Los Angeles and Tampa are the latest targets on the radar of Pool Center.Com in a radio campaign created...
Arbitron to release RADAR Cume estimates
Beginning with RADAR 100’s release today, Arbitron will be sending out a third release in the series of RADAR highlights for each quarter from...
TVB ePort passes $200-million mark
TVB’s ePort, the electronic bridge that enables eBusiness transactions between stations, agencies and rep firms, has passed the $200-million mark in order volume. Over...
Importance of the DTV Digital Transition to the ANA
See this short video clip narrated by Michael Kokernak, Co-CEO of Backchannelmedia. it's a compilation of excerpts from a presentation to C-level marketing executives...
Mindshare signs Intercontinental Hotels
Intercontinental Hotels Group, the world’s largest hotel group by number of rooms, announces it has awarded Mindshare as it’s global strategic planning agency, to...
SpongeTech campaign launched this week
SpongeTech Delivery Systems started airing a new TV commercial highlighting its product cleaning systems for the car, child, home, and pet. The spots are...
Disney, State Farm team for safety
Disney Media Ad Sales and Marketing Group has signed State Farm as a sponsor of Disney Channel in an agreement that calls for 30-second...
Caitlin Crosby featured in New Radio Heard Here effort
An eclectic group of artists representing a wide-range of musical genres will be featured in a new series of promotional spots highlighting radio as...
Univision scraps upfront for direct approach
Univision announced plans to redefine its Upfront—scrap the NYC glitzy presentations and go directly to advertisers. This upfront, Univision will host regional “Partnership Forums”...
Others question Nielsen's DTV tally; We asked Ivie
A reader agreed with the NAB regarding our recent story that NAB CEO David Rehr fired off a letter questioning Nielsen’s take on DTV...