CBS Radio to add “live spots” to streams
Launching in May, online and mobile audiences of CBS Radio’s stations, as well as those of AOL Radio and Yahoo!, for the first time will begin hearing live reads hosted by station personalities
Cox Radio launches “I Am Atlanta"
Listeners will hear familiar names and voices when they tune into Cox Radio Atlanta’s five stations (B98.5 FM, 97.1 The River, Kiss 104.1, 95.5 The Beat and News Talk 750 WSB). Cox Radio Atlanta is launching the “I Am Atlanta” radio campaign
ION scores 21 new advertisers
ION Television has garnered major increases in primetime viewership among adults 25-54 since the launch of its re-branding campaign last fall. The Network also...
GameFly debuts new campaign
GameFly, a leading online video game rental service, announced the launch of a new television commercial created by marketing ideas agency WONGDOODY. The commercial,...
MLB launches “This is Beyond Baseball”
Major League Baseball today announced the launch of a new integrated multi-media marketing campaign titled “This is Beyond Baseball,” which will celebrate baseball’s unique...
Listen up: funny parody on radio industry
“Please don’t piss off my buyer,” sung to Billy Joel’s “We didn’t start the fire.” It’s pretty funny and basically nails the current state...
Channel 6 LPTV stations reported in PPM
Effective with the April 2009 report period, Arbitron is reporting audience estimates in its syndicated PPM Radio Market Report service for additional
NAACP calls on Top 25 advertisers to hold agencies accountable
On the heels of the public launch of the Madison Avenue Project, and a recent study that exposed pervasive racial bias in America’s ad...
Pat McNew leaving PHD
Pat McNew, PHD EVP/Local Media Network (LMN) Director of Operations, is leaving the company on 3/31. Pat’s largest client was Chrysler, and needless to say, advertising has slowed significantly with automakers. We heard quite a bit of support from his friends
A case for Ad-ID in Radio
At the Radio Advertising Bureau (RAB) 2009 conference, held on March 18th , in Orlando, I announced the “Radio Accountability Initiative,” which was endorsed by the RAB, and 4A’s
Blockbuster, TiVo sign retail deal
Blockbuster and TiVo are joining forces to deliver library of premium digital movie titles directly to the television set via TiVo DVRs. Blockbuster OnDemand,...
OMD scores Simon from Mindshare
OMD announced that Ernie Simon will join on as U.S. Chief Strategy Officer in April. Simon comes from Mindshare, where he spent 11 years,...
HD Radio Alliance launches new ad flight
Beginning this week, the Alliance will launch their new on-air ad campaign, which will continue educating consumers that they need a new receiver to...
Showtime announces iTV marketing application
Showtime Networks has developed a breakthrough interactive TV (ITV) application that is transforming the way premium channels are marketed and sold. The Showtime Marketing...
Arbitron releases RADAR 100; Dial-Global wins again
Arbitron reported in its March 2009 RADAR radio network audience ratings (RADAR 100) more than 186 million persons 12+ heard one or more network...