Beasley renews diary contract with Arbitron
Arbitron has renewed a multi-year agreement with Beasley Broadcast Group, Inc. for diary-based radio ratings services in five markets: Augusta, Georgia; Fayetteville, North Carolina;...
NAB buys ads in DC against performance tax
NAB has unveiled a new advocacy campaign opposing the performance tax effort. The 60-second spot, dubbed "Don't Feed the Fat Cat," was purchased by...
Fox Sports en Español partners with Sears
Fox Sports en Español announced that El Sueño de Tu Vida presented by Sears, the only national tour to scout top Hispanic soccer talent...
“Gossip Girl” signs Dove
Four girls will be giving a behind-the-scenes tour of their New York lifestyles in a new video series "Gossip Girl: Real NYC Stories Revealed,"...
Backchannelmedia signs Fisher Communications
Fisher Communications has signed a station group agreement with Backchannelmedia to deploy its opt-in Clickable TV technology, which will enable viewers to easily interact...
TargetSpot partners with 10 radio groups
TargetSpot, the nation’s largest internet radio advertising company with over 15.3 million unique listeners per month, announced partnerships with ten new networks, including Bonneville...
Search firm named for TVB President
Heidrick & Struggles has been named by the Television Bureau of Advertising’s executive board to conduct the search for the new TVB president. Heidrick...
Absolut launches new TV spot
Absolut defies the recession and presents its first global marketing initiative since Pernod Ricard acquired Absolut Vodka. In mid April, the brand launches "Absolut...
Air America considers asking for donations
Shades of NPR?: The WSJ reports Air America Radio is considering “putting out the begging bowl.” The for-profit liberal-talk radio network, whose financial problems...
Spot Runner sued for fraud, contract breach
WPP has filed a suit against Spot Runner, the self-service ad creator in which it has a stake, as well as the company’s CEO, Nick Grouf, and its board for securities fraud
Infidelity ad nixed by Salt Lake’s X96
The Salt Lake Tribune reports an infidelity dating service on the Internet, for people "looking for a little something on the side," has launched...
Majorities of Americans lay some blame on agencies for economy
As insane as this might sound, according to a new nationwide survey of 2,220 U.S. adults surveyed by Harris Interactive between 3/31 and 4/1, two-thirds
Citadel Media signs with SustainLane Media
SustainLane Media, the Web’s largest green media company, and Citadel Media have inked a multifaceted partnership. Bridging both editorial and advertising, the deal ultimately...
MLB renews, adds major sponsors
Major League Baseball Properties (MLBP) and Major League Baseball International (MLBI) announced renewed sponsorship deals with partners including Gillette, InterContinental Hotels Group; PepsiCo in...
Oxygen details new series at upfront
At an upfront presentation held yesterday in New York, Oxygen Media executives unveiled the network's programming initiatives for 2009-2010 anchored by plans to expand...