Food Lion launches “Great Price Hunters” via radio, TV
Food Lion debuted a new campaign yesterday highlighting its price position and neighborhood convenience in key markets.“Great Price Hunters” is the foundation for the...
CBS Outdoor launches a text messaging platform for advertisers
CBS Outdoor has launched an innovative text messaging (or SMS) capability for its advertisers' media campaigns. The program, called txt2go, will include a text...
Univision unveils 2009-2010 season
Univision announced its programming line-up for Univision, TeleFutura and Galavision in the 2009-2010 season. The new programming slate includes the exclusive Spanish-language broadcast of...
U-Store-It launches TV, radio campaign
National self-storage operator U-Store-It has launched its first-ever television and radio effort to promote its new “lowest price guarantee” and the potential for customers...
Carl’s Jr. Carnivores rekindle love affair with mushrooms
Carl’s Jr. brings fancy back to fast food with the Portobello Mushroom Six Dollar Burger, returning to the menu this week. The award-winning burger,...
The CW announces new schedule
At their upfront presentation at Madison Square Garden, Dawn Ostroff, President of Entertainment, The CW, detailed the new dramas “Melrose Place” (Tuesdays) and “The...
2009 Radio Mercury Awards finalists named
The awards recognize and reward bold and effective commercials and campaigns exemplifying good Radio creative. The winners in the competition awarding a total of...
TNT, TBS, truTV showcase series at 2009 Upfront
TNT, TBS and truTV – all part of Turner Entertainment Networks –unveiled a broad slate of programming, including new projects in development from industry...
CBS announces 2009-2010 Primetime Schedule
CBS announced the addition of four new series to its primetime lineup for the Fall 2009-2010 season. They include three dramas and one comedy. ...
MasterCard launches Hispanic education campaign
MasterCard Worldwide announced a marketing and consumer education campaign that speaks directly to U.S. Hispanic consumers. As part of its ongoing efforts to educate...
T-Mobile launches radio, TV effort
T-Mobile announced today a new campaign dedicated to helping people save money on their wireless service, and unveils a familiar face to inform customers...
Fox Sports en Espanol holds upfront
Fox Sports en Espanol unveiled new original programming, rights to sporting event properties, and new and customized ways to get advertisers' brands in front...
ESPN Deportes enters 2009-2010 upfront with record ratings
ESPN Deportes, the only Spanish-language cable network televising sports 24 hours a day, enters the 2009-2010 “Upfront” season with record ratings, continued focus on...
Meredith, We TV team for cross-promotion
Meredith Corporation and WE tv announced a special multi-brand cross promotion initiative that will pair Meredith's leading media brands, including Parents, Family Circle, Ladies'...
NBC details Primetime schedule
NBC unveiled its 2009-2010 schedule featuring more original programming than ever before and a shared time-period strategy around NBC’s Olympics platform that, along with "The Jay Leno Show"