The awards recognize and reward bold and effective commercials and campaigns exemplifying good Radio creative. The winners in the competition awarding a total of $125,000 in prizes will be announced at the annual gala on June 17th in New York City. The winner of this year’s Grand Prize will receive a $100,000 award. In addition, two new awards were introduced this year; a $10,000 Integrated Radio Campaign Prize honoring the best use of Radio in an integrated multimedia plan, and the Marketer of the Year Award. The Marketer of the Year finalists, selected by a committee of industry-insiders, are: The Coca-Cola Company, GEICO, The Hershey’s Company, McDonald’s, Mercedes-Benz USA, LLC, Wal-Mart Stores Inc. and the Barack Obama 2008 Presidential Campaign, chosen for their commitment to Radio as a creative medium.
Rick Boyko, director of the Virginia Commonwealth University (VCU) Brandcenter and former co-president and chief creative officer of Ogilvy & Mather, served as Chief Judge, and helped the Mercury Awards assemble its most distinguished panel of final round judges ever: Bill Bruce, chairman, chief creative officer, BBDO New York; Pete Favat, chief creative officer, Arnold Worldwide; David Fowler, senior partner, worldwide creative director, Ogilvy & Mather; Mark Gross, senior vice president, group creative director, DDB Chicago; Mike Hughes, president and creative director, The Martin Agency; Lance Jensen, chief creative officer and founder, Modernista!; Jose Molla, founder, creative director, la comunidad; Mark Nardi, creative director, Hill | Holliday; Ronny Northrup, creative director, Goodby, Silverstein & Partners; Bob Scarpelli, chairman and chief creative officer, DDB Worldwide; Mike Shine, executive creative director, Butler, Shine, Stern & Partners; Joyce King Thomas, executive vice president/chief creative officer, McCann Erickson, and Bill Wright, creative director, Crispin Porter + Bogusky.
The finalists are:
BBDO New York
Big Production
FedEx
BBDO New York
Physical
AT&T
BBDO New York
Walk of No Shame
Pepsi/AMP Energy Drink
BBDO New York
Zip Codes
FedEx
Campbell-Ewald
Money Can Buy Happiness
U.S. Mint
Crispin Porter + Bogusky
Car of Tomorrow
Coke Zero
Crowell Advertising
Do It
The Canyons Resort
DDB Chicago
Mr. Championship Ring Designer
Anheuser-Busch
DeVito/Verdi
Comedy Club
National Thoroughbred Racing Association
DeVito/Verdi
Mama Calamari’s
Legal Sea Food
Dieste
Years
7-Eleven
Draftfcb
This Monday Night (NFL Songs)
MillerCoors, Coors Light
Eleven, Inc.
Integrated campaign
Virgin America Airlines
Goodby, Silverstein &Partners
Comcast Town: High Speed Internet
Comcast
Goodby, Silverstein & Partners
Comcast Town: Multi Product
Comcast
Grupo Gallegos
Epic
Comcast
GSD&M
Trigger Songs – Rock
American Legacy Foundation
JWT NY
Integrated campaign
JetBlue
LatinWorks
Y Ahora Que
ESPN Deportes
Leo Burnett Chicago
Integrated campaign
Greater Chicago Food Depository
Publicis in the West
Jake’s Karmic Purge
Washington State Lottery
Siddall
Yesterday
State Fair of Virginia
The Martin Agency
Magic Trick
GEICO
The Richards Group
DVD
Motel 6
Y&R Chicago
Sister Song
Miller Genuine Draft
Y&R New York
Henry
Office Depot
