Phil Cowdell gets Mindshare
Phil Cowdell, a Mindshare vet who has led some of the global marketing and media network’s largest and most prestigious accounts, yesterday was named...
Chipotle Launches “My Chipotle”
Chipotle Mexican Grill has launched a campaign to increase awareness of the 60,000-plus various food combinations available on its menu. The new campaign, called...
Univision donates $10 million in PSAs for Leukemia
Last week at the 3rd annual DKMS (German Bone Marrow Donor Center in English) gala, Univision announced it would be donating $10 million in...
Donchin on the upfront
Andy Donchin, Director of National Broadcast at Carat, spoke with TVBR about the upfront today, specifically about some of the presentations; how the economy is affecting negotiations; about online and mobile
Chrysler to roll out new campaign
The Detroit News reports Chrysler LLC will highlight its lineup of current and future products such as an electric sports car and the new...
Carat wins RE/MAX review
Carat announced has retained the $50 million RE/MAX media account, after a review. The account is handled out of the agency’s office in Atlanta. ...
Cox Media Group reorganizes; 150 losing jobs
Cox Media Group announced it is reorganizing its New York-based ad-sales companies – TeleRep, HRP, MMT and Cox Cross Media – under a new...
McDonald's uses radio for new coffee ads
The LA Times reports McDonald's has launched a major push in support of its McCafe specialty coffee drinks. The company says the effort, which...
Papa John’s debuts New “Papa’s in the House” campaign
Papa John’s Pizza has launched a new campaign letting everyone know that the next time they order a Papa John's pizza for delivery, they...
Model Tori Praver is thinking Arby’s
It’s every guy’s fantasy – you’re sitting there, minding your own business, when a gorgeous model saunters up and says, “Call me.” This spring,...
What’s up with the upfront?
Yesterday, we spoke with Shari Anne Brill, SVP, Director of Strategic Audience Analysis, Carat to find out how the upfront is faring so far. She tells us that for NBC’s in-front, there was very little information
Petry scores Xinhua Sports & Entertainment
Petry Network has signed a sales rep agreement with Xinhua Sports & Entertainment, Ltd, a leading sports and entertainment media company in China, to...
Bravo unveils sponsors for “The Fashion Show”
Bravo has inked multi-platform deals with four sponsors including TRESemmé, Propel vitamin enhanced water beverage, a major wireless carrier and a health and beauty...
McCann confirmed as 2012 Olympics marketing body
McCann Worldgroup has been confirmed as the official marketers for the 2012 London Olympics. McCann, which is owned by the Interpublic Group of Companies,...
US ad spend down 4.1% last year
Total advertising expenditures declined 4.1% in 2008 to $141.7 billion as compared to 2007, according to data released by TNS Media Intelligence. Ad spending during Q4 2008 plunged 9.2% against the same