Nissan expands “Look Closer Nissan Delivers” campaign
Nissan North America is taking on the competition in a new multi-media effort that utilizes third party quotes to highlight Nissan vehicles' "excitement edge." ...
Focus 360 signs Sports Byline USA
Focus 360 LLC announced that its National Focus division has signed an ad sales representation agreement with Sports Byline USA, which launched in 1988...
VH1, Zoom connecting TV to live out-of-home screens
Zoom Media and Marketing, a provider of targeted and digital out-of-home media programs for brand advertisers, and VH1 announced that VH1 program The Great...
CC Radio aids Feeding America with national campaign
Clear Channel Radio continues to support Feeding America, the nation’s leading domestic hunger-relief charity, with its national campaign. Celebrities such as Ryan Seacrest, Nick...
Vatican Radio starts carrying ads
BBC News reports Vatican Radio - the voice of the Roman Catholic Church - is starting to air ads for the first time in...
ZenithOptimedia slashes 2009 ad forecast
ZenithOptimedia cut its 2009 global ad growth forecast again as companies continued to cut ad spend in the recession-ridden first half of the year....
ENEL sponsors CNN’s latest green initiative
CNN International announced that Italian Power company ENEL will sponsor its newest programming block, dedicated to exploring global companies who are making a positive...
Tanqueray launches “Resist Simple” campaign
The new campaign launched 7/1 in the US, just in time for the July 4th holiday weekend, with broadcast and out-of-home ads and in...
Battlegrounds: US House of Representatives
Both the Democratic Congressional Campaign Committee and the National Republican Congressional Committee are starting to engage in classic pack hunting behavior. They are already...
GE launches campaign to promote U.S. manufacturing
The Wall Street Journal reports General Electric launched a national radio and TV campaign Wednesday to tout the role of American manufacturing and American...
Outdoor Channel teams with Fly Fishing Film Tour
Outdoor Channel just announced that it will serve as a multi-year official partner for the Fly Fishing Film Tour (FFFT) – the sport's premier...
Mighty Brand infomercials take a break for Billy Mays
The companies responsible for the Mighty brand product line, Mighty Putty and Mighty Mendit, announced that television ads featuring Billy Mays will not run...
MasterCard invites consumers to “Break in a Pair of Jeans”
The “MasterCard 2009 Break in Your Jeans” campaign is rewarding cardholders with an opportunity to win a personally designed travel experience with those they...
DDS, NCC strike electronic cable order partnership
Now cable has its own ePort system: National Cable Communications (NCC)--the largest cable TV ad sales firm in the country owned by Comcast, Cox...
Zurich names Mindshare for media; Cowdell comments
Zurich Financial Services Group (Zurich) has named GroupM’s Mindshare to manage Zurich’s Group-wide media account with immediate effect. The newly assigned media account, also...