Retirement Living TV taps Apex for DR
Retirement Living TV (RLTV) appointed Apex Media, a Cross MediaWorks company as their direct response agency. Apex will be specifically handling short-form direct response...
Simpsons draws higher rates on Hulu than TV
Bloomberg reports shows such as “The Simpsons” and “CSI” are for the first time commanding higher ad rates at websites including Hulu.com and TV.com than on primetime TV. The premium rates in
HD Radio Alliance to launch new consumer campaign
The HD Radio Alliance has a new marketing campaign. Q3 2009 advertising will showcase new portables. The HD Radio Alliance and 10 committed radio...
IPG restructures management at Lowe Worldwide
Interpublic Group Chairman and CEO Michael Roth and Lowe Worldwide Chairman Tony Wright announced a number of significant developments concerning the senior management team...
New ad launched to Stop Waxman-Markey National Energy Tax
Newt Gingrich’s American Solutions has launched a new national television ad that calls attention to the devastating economic costs of the Waxman-Markey national energy...
Comcast Spotlight to rep Verizon FiOS TV for local ad sales
Comcast Spotlight, the ad sales division of Comcast Cable, and Verizon announced an agreement for Comcast Spotlight to sell local ads on FiOS TV...
Regional Reps adds Augusta-Waterville, Maine stations
Regional Reps Corp., the country’s oldest and one of the largest independent sales representatives specializing in small and medium market Radio stations has signed...
SciFi launches “Imagine” affiliate campaign
Sci Fi announced Imagine Greater, a themed affiliate marketing promotion to support the July 7 premiere of its new series Warehouse 13 and the...
AccuWeather opens NYC sales office
The new location will meet growing demand for integrated advertising campaigns by agencies and brands in the New York City area, as reflected in...
RGB Networks, OpenTV demo ad capabilities for cable operators
RGB Networks, a network video processing provider, and OpenTV, software and technology provider of advanced digital television solutions, have developed a joint demo that...
Arbitron releases RADAR 101; Dial-Global tops again
Arbitron reported in its June 2009 RADAR radio network audience ratings (RADAR 101) more than 186 million persons 12+ heard one or more network...
Canoe suspends addressable ad trial
The AP reports that Canoe Ventures, the joint venture headed by former Aegis Media CEO David Verklin and formed by the nation's six largest...
Good News: GM to spend same on advertising, post-bankruptcy
AdAge.com reports while in bankruptcy General Motors will be spending $40 million to $50 million per month in advertising—the same dollars-per-vehicle rate as before...
Roth Radio Group launches in NYC
Roth Radio Group (www.rothradiogroup.com), a marketing communications company dedicated exclusively to developing radio advertising strategies and solutions for clients, launched on June 18th. Based...
NBCU, Microsoft form TV ad alliance
NBC Universal and Microsoft announced a deal to use Microsoft's Admira television media marketplace to more efficiently plan and sell national and local broadcast and cable television ad inventory