JCPenney launches “Schooled in Style”
“Schooled in Style: Smart Looks for Less,” is an integrated marketing campaign for the 2009 Back-to-School Season. Combining digital, social, mobile, radio, television, cinema...
Katz 360, Steel Media join forces
Katz 360 Sales, the digital sales arm of the Katz Media Group, and Steel Media Inc., announced a partnership that combines Katz 360’s terrestrial...
Obama group airing ads touting health overhaul
The AP reports President Barack Obama's political organization is running its first television ads boosting his drive to revamp health care. The 30-second ads...
RAB suspends Radio 2020 participation
The RAB has notified The NAB it will suspend (for now) contributing to the Radio 2020 campaign—those are shared by NAB, RAB and HD...
Holiday Inn unveils new campaign
Holiday Inn unveiled two new national television spots as part of a multichannel advertising campaign promoting the Holiday Inn brand relaunch. This relaunch is...
Foundation Media Group acquires Sun Radio Network
Foundation Media Group, an online marketing, database hygiene, lead generation, mobile marketing, direct marketing lists and B2C/B2B customer predictive analysis has acquired Sun Radio...
Ben Stein signs with FreeScore.com
Ben Stein, economist, lawyer, financial writer, former presidential speechwriter, actor, and TV personality, is the new spokesperson for FreeScore.comSM, the online credit service offered...
WGN-America's “Sky Dives” signs Priceline.com
Tribune’s WGN-America announced that Priceline.com has signed a 10-week sponsorship deal for its Sky Dives series hosted by Lee Abrams, Tribune's chief innovation officer...
NBC's Fall lineup to feature McD Monopoly game
While this may or may not be part of an overall larger upfront deal to break the stagnation, it’s still a significant deal: McDonald's...
WWRL to host town hall meeting on health
WWRL-AM NYC will host an interactive town hall meeting and exchange of ideas on Tuesday, 7/21. The event will be held at the Fashion...
America One network relaunches
America One, a national multichannel and IPTV network reaching an audience of more than 33 million households with international sports and lifestyle content on...
Taco Bell debuts long-form spot for MLB All-Star Game on FOX
In tough economic times, with people facing tough decisions, Taco Bell wants to remind America that it’s the leader in offering consumers the most...
Mighty brand infomercials back on the air
Media Enterprises, the company responsible for the Mighty brand product line, announced that the last infomercials Billy Mays recorded before his death will be...
Some LA stations refuse to air marijuana-tax ad
The LA Times reports a commercial produced by a pro-marijuana advocacy group will appear about 200 times across California in the next week, but not on KTLA-TV 5 or KABC-TV 7 in LA
Former Home Depot CMO takes reins of IPG’s Emerging Media Lab
Nick Brien, President and CEO Mediabrands, the media management unit of IPG, named John Ross, former Home Depot CMO, to become President, Emerging Media...