Bloomberg is biggest campaign spender ever
Michael Bloomberg has spent more of his own money in pursuit of public office than any other individual in U.S. history, with his latest...
Premiere reconfigures RADAR networks
In an ongoing effort to strengthen and qualitatively enhance its RADAR-rated product in the marketplace, Premiere Radio Networks will reconfigure selected RADAR networks and...
Nielsen invests additional $2.5 Million into CRE
The Nielsen Company is providing an additional $2.5 million to the Council for Research Excellence (CRE), an independent forum of Nielsen clients that was...
Juniper Park scores Quaker Foods & Snacks
PepsiCo’s Quaker Oats Company has appointed Toronto-based Juniper Park, an Omnicom Group company, AOR for its entire Quaker Foods & Snacks North America portfolio...
RAB issues RDS RT+ call, survey
RAB CEO Jeff Haley has sent an email to all radio broadcasting CEOs, calling attention to the growing demand for song tagging across the...
Cox Reps adds Local Solutions Group
Cox Reps has added a Local Solutions Group to its Cox Cross Media company. This group will specialize in multimarket broadcast advertising and provide...
Creación Marketing Communications launches
Former Mindshare Partner/Director of Multicultural Planning Halim Trujillo has launched a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on...
Carl's Jr. goes Italian
Carl's Jr. restaurants launched its newest creation: the Parmesan Chicken Sandwich. The sandwich, available for $3.99 or $6.49 as a combo, is being promoted...
M3 Creative to produce for AMEX, iTunes, NBC Universal
M3 Creative, formerly M3 Television, will produce webisodes for American Express, as well as new high-profile featurettes appearing on iTunes and elsewhere for NBC...
LogicLab launches media marketplace
LogicLab (www.logiclabinc.com), which applies deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising, officially launched LogicLab Media Marketplace -...
Cablevision launches Optimum Select
Cablevision Systems announced the successful launch this month of Optimum Select, a new interactive television ad product that transforms the :30 commercial into a...
Yum! Brands' Food for Food Campaign launches
Isobar's digital marketing agency Mindblossom recently created “The Food for Food” Facebook application for client Yum! Brands, parent of KFC, Pizza Hut, and Taco...
USRN joins MRC
United Stations Radio Networks has become a member of The Media Rating Council (MRC), signing a three-year membership agreement with the MRC, and along...
Univision, Kaiser Foundation mark Latino AIDS Awareness Day
They unveiled the second phase of "SOY. . ." (I AM. . .), the Spanish-language media campaign featuring the personal stories of a diverse...
Taco Bell launches “Black Jack Taco”
The new 89-cent Black Jack Taco from Taco Bell is a new limited-time-only addition to the 79-89-99 Why Pay More! Value Menu. Taco Bell...